On more than one occasion in the past I’ve complained about
just how “conservative” many pub landlords are when it comes to choosing which
beers to stock. I’m often amazed whilst visiting pubs up and down the country
at just what a narrow range of beers many of them stock, with tried and
trusted, well-known brands more often than not the order of the day.
This uniformity, and lack of choice, has been a particular
bug-bear of mine for some time, but just recently I’ve started to wonder
whether the blame for this curse of “sameness” is as much, if not more, the
fault of the nation’s drinkers, rather than hard-pressed licensees. The thing
which really got me wondering about this was my experience in Norfolk, last
weekend, where I found the guest ale in the pub I was visiting to be past its
best, whilst the regular (and well-known) local beers were in excellent nick.
This is not the first time I have experienced such a thing,
and I have to say that if in a well-run, and often Good Beer Guide-listed pub
the better known, familiar brands are all in first class condition, whilst the unusual
“guest ale” is not, then the fault lies more with the pub’s drinkers, who are
reluctant to try something a little different, than it does with the
unfortunate landlord. I say unfortunate, because in this kind of situation we
have someone who is clearly trying his or her best to provide something a bit
different for the customers, and they are just turning their noses up at it, sometimes literally!
This point was brought home to me back in the summer, when a
well-known local pub, (I won’t say which one), was holding one of several beer
festivals it puts on throughout the year. This particular festival had a London
theme, with all the beers coming from the new wave of independent breweries
which have sprung up in the capital during the last few years. Despite an
average of eight different and, it must be said, very good beers on sale at any
one time, a significant number of the pub’s regulars were unhappy that their
favourite tipple (Harvey’s Sussex
Best), had been taken off to make way for the festival beers. In order to placate them,
one member of the bar staff was making trips down to the cellar to draw off
pints of Harvey’s for them, direct
from the cask!
Of course it could be argued that the sensible thing here
would be to have had the Harvey’s
on alongside the festival beers, thereby keeping both the stick-in-the-mud
locals, and the more adventurous festival goers happy. However, it seems that a substantial number of people are either afraid to try something a little
different, or are so stuck in their comfort zones that any attempts by pub
landlords to tempt them with something new are doomed to failure.
Small wonder then that many publicans don’t bother trying at all or, having
tried a couple of times, give up and stick with the likes of Bombardier, Doom
Bar, Old Speckled Hen et al.
Although we all know pubs where this situation does not
apply, they tend to be places which major on offering a wide and varied
selection of different beers, as well as other drinks such as ciders and perry.
Your average back street local, or your traditional village pub, is still
likely to stick with “safe” brands, rather than something a little more
adventurous, purely so as not to offend, or even alienate, the regulars. Most
pubs do not have the luxury (if that’s the right word?) of having
significant numbers of beer geeks or CAMRA members amongst their regular
clientele to be able to stick their necks out, for a long enough period, to
make these changes, wean the customers off their regular beer and cajole them into trying something different.
The daft thing is though that given a little encouragement,
coupled with a bit of subtle education, people can quite often be persuaded to
step out of their comfort zone and try something new, whether it’s the latest
offering from the micro-brewery down the road, or a beer from the new craft
brewery in the next town. Unfortunately, whilst this is happening in some of
our major towns and cities, it is not occurring elsewhere and the end result is
more of the same, “safe” boring beers. This in turn leads to less outlets being
available to stock the new and exciting beers, thereby restricting their access
to the market place.
So are heading towards a two-tier system in Britain, where
trendy craft-beer bars and “exhibition-type” real ale pubs cater for beer geeks
and the ticking fraternity, whilst the remainder of the nation’s rapidly dwindling
pub-stock cater for people who just want a place they can go to socialise, and
where the drink on sale is secondary, and in some cases almost immaterial? OR
should there be some attempt to bring these diametrically opposed groups (and
drinking establishments) together?
It can be done through things like education, increased
travel, (both at home and abroad), but it may prove a lengthy process. To a
certain extent the process is already occurring (witness the vastly increased
range of beers available at your local supermarket, and contrast it to the
situation 10-20 years ago, and you will see what I mean). However, if we travel
too far along this road we risk the same sort of homogenisation I was referring
to earlier, and what I was trying to avoid. Many people though are happy as
they are (and there’s nothing wrong with that, of course!), and are content to
carry on drinking their favourite, often boring beers, whether they be Doom Bar
or Fosters. After all, diversity and variety is what makes the appreciation and
enjoyment of beer the experience it is today.
A couple of final thoughts on the subject; there have been
suggestions recently that CAMRA’s Good Beer Guide has morphed into something of a “guest
beer guide”. This has come about because local branches, keen to demonstrate
the diversity of different beers within their particular branch areas will, all
things being equal, tend to select pubs which offer a greater choice of ales
over those that just offer a single boring “brown” beer. Forty years ago, when
the guide was first published, real ale was hard to find and pubs which sold
any cask beer at all, irrespective of quality, were likely to be included. I
certainly believe the GBG no longer fulfils its original purpose, and has long
outlived its usefulness.
Last, whilst I obviously appreciate the availability of a
good variety of beer in a pub; given the right occasion, the right people, the
right pub and the right set of circumstances, an excellent time can be had in a place which just offers a “safe” beer, but obviously the whole experience would
be even better if the beer selection was that little bit more exciting.