I’ve been thinking a lot recently. Okay, I know it’s a dangerous thing to do sometimes, but the Revitalisation project which CAMRA recently embarked on has provided plenty of food for thought, and last week’s presentation to the Windmill at Sevenoaks Weald, for achieving West Kent CAMRA Pub of the Year, for the third year in succession, sparked off a train of thought about this award and my past involvement with it.
I’m not certain exactly when the CAMRA Pub of the Year award traces its roots back to, but I imagine it started off as something fairly low key, organised by individual branches. Not all branches would have run such a contest, and regional and national awards would have been unheard of.
The award came into my consciousness, sometime during the late 1980’s-early 1990’s, when my local CAMRA branch committee, invited members to submit their nomination(s) for branch pub of the year. This would have all been in the days before email communication, when everything relied on the Royal Mail, so the request would have gone out via the branch magazine, Inn View News (now sadly defunct). There may have also been a mail out – possibly tied in with the invitations for the branch AGM.
The idea worked, and several prominent local pubs won the title. One, at least is sadly no longer trading, but the award scheme did attract quite a lot of local attention at the time, including some welcome publicity in the local press, for both the pubs concerned as well as the branch.
Later, the idea of a mini-bus trip to survey all the pubs short listed (normally six), caught on, and became a very popular annual event amongst branch members. It was a logistical nightmare to organise though, and I member one memorable occasion when the van broke down, stranding us on the edge of Tonbridge after only making it to one pub!
I’m not certain exactly when the CAMRA Pub of the Year award traces its roots back to, but I imagine it started off as something fairly low key, organised by individual branches. Not all branches would have run such a contest, and regional and national awards would have been unheard of.
The award came into my consciousness, sometime during the late 1980’s-early 1990’s, when my local CAMRA branch committee, invited members to submit their nomination(s) for branch pub of the year. This would have all been in the days before email communication, when everything relied on the Royal Mail, so the request would have gone out via the branch magazine, Inn View News (now sadly defunct). There may have also been a mail out – possibly tied in with the invitations for the branch AGM.
The idea worked, and several prominent local pubs won the title. One, at least is sadly no longer trading, but the award scheme did attract quite a lot of local attention at the time, including some welcome publicity in the local press, for both the pubs concerned as well as the branch.
Later, the idea of a mini-bus trip to survey all the pubs short listed (normally six), caught on, and became a very popular annual event amongst branch members. It was a logistical nightmare to organise though, and I member one memorable occasion when the van broke down, stranding us on the edge of Tonbridge after only making it to one pub!
The major flaw in the process was that as the day progressed, and the
number of pubs visited increased, the amount of alcohol consumed also
increased, and peoples’ judgement became increasingly impaired, so much
so that by the last pub, some participants had little clue as to what
they should be scoring and voting on.
In addition, because of the numbers of people involved, it was only fair to check with the pubs beforehand, rather than just turning up mob-handed on a Saturday lunchtime. To their credit, the organisers didn’t let on about the purpose of the trip, and as far as the pubs were concerned it was just a jolly for local CAMRA members.
Unfortunately, the real purpose behind the trip did become public knowledge, on a number of occasions (some people can’t even hold their own water!), so there were instances of landlords putting on beers specially for us, or even plying us with free food.
In addition, because of the numbers of people involved, it was only fair to check with the pubs beforehand, rather than just turning up mob-handed on a Saturday lunchtime. To their credit, the organisers didn’t let on about the purpose of the trip, and as far as the pubs were concerned it was just a jolly for local CAMRA members.
Unfortunately, the real purpose behind the trip did become public knowledge, on a number of occasions (some people can’t even hold their own water!), so there were instances of landlords putting on beers specially for us, or even plying us with free food.
In recent years West Kent CAMRA have abandoned the mini-bus idea and instead have asked volunteers to visit survey and score every pub on the short-list. They can do this individually or as part of a group and they can obviously carry out these surveys over a number of weeks, but for their votes to count they must have visited all the pubs (usually six) on the list.
Unfortunately working full time precludes me from taking part, but we have plenty of retired people amongst our members, who are able to spare the time. In addition, their dedication to the task does make for a more balanced and more objective results, compared to sending a load of people out in a mini-bus on a glorified piss-up – even if it was enormous fun at the time!
A pattern emerged quite early on from these processes, and it is still evident today. What seems to happen is that is most of the winners go on to claim the award for two or three years running. When a winner is eventually toppled, it is hard to determine exactly why. Has the pub concerned become complacent and allowed standards to slip? Has an even more worthy winner crept up from behind to claim the crown? Or have people just become bored with the same pub winning year after year?
It does appear that natural selection ensures that whilst a pub may win the award several years on the trot, no pub hangs onto it for ever. In our case it doesn’t deter contenders, (as far as we know), because the short-list of pubs is drawn up each year by members, rather than pubs nominating themselves.
Some CAMRA branches automatically exclude the current winner
from consideration in the following year’s competition. This is to avoid
allegations of a pub being regarded as” branch favourite”. West Kent CAMRA feel
that to do this means the branch is not operating a level playing field and a
pub may feel that it has done everything right, only to find itself excluded
from the contest purely for being the best.
People can be very fickle anyway, and few are totally objective in their judgements – often allowing personal prejudices or personal favourites to ride rough shod over the reality of the situation. For these reasons, CAMRA has issued guidelines to be observed when selecting a Pub of the Year, and these guidelines have evolved, and inevitably lengthened over the years.
Branches sometimes put their own interpretation on things, but some of the most detailed guidelines I have seen appeared on the Ipswich and East Suffolk CAMRA Branch website. You can get the full picture by clicking on the link opposite, but I have have listed the categories by which a pub is judged below, along with a brief summary plus a few comments of my own,
CATEGORY 1 – QUALITY OF BEER/ CIDER / PERRY
Is the beer, cider and/or perry sold of good/excellent
quality? Pretty obvious really, but this is the most important single factor in
judging a pub for a CAMRA award.
In addition, quality always wins over the number of
beers/ciders on offer, although having a range of beer/cider styles may be a
factor, provided that quality is high.
CATEGORY 2 – STYLE, DÉCOR, FURNISHING AND CLEANLINESS
The pub should provide a comfortable, pleasant, clean and safe environment throughout, with a friendly atmosphere. Is it a nice place to be? Care over matters such as hygiene and cleanliness, normally translated into licensees and their staff, taking care over the beer as well.
The service should be welcoming, friendly, polite and also prompt whenever possible. If the pub is busy, a friendly acknowledgement of your presence is desirable.You should be treated like a valued customer and made to feel at ease.
CATEGORY 4 –COMMUNITY FOCUS & ATMOSPHERE
The
pub must be inclusive and feel welcoming to all age groups and sectors of the
community. Where appropriate, does the
pub have a community focus, eg. supporting local groups, sports teams, etc? Does
the pub have information on the local area which may be of use to locals and
visitors to the area?
Little
things in themselves, but things which can add up and make a big difference.
CATEGORY 5–ALIGNMENT WITH CAMRA PRINCIPLES
If a pub’s up for a CAMRA award, then it stands to reason it should broadly adhere to CAMRA’s principles. There are too many to list here, but things to look out for are misleading dispense methods, full measures, range of beer styles and strengths, prices and opening hours being clearly displayed and real ale (cider and perry where applicable) being promoted in a positive way.
If a pub’s up for a CAMRA award, then it stands to reason it should broadly adhere to CAMRA’s principles. There are too many to list here, but things to look out for are misleading dispense methods, full measures, range of beer styles and strengths, prices and opening hours being clearly displayed and real ale (cider and perry where applicable) being promoted in a positive way.
Little things again, but things which matter.
CATEGORY 6 – OVERALL IMPRESSION
This category covers those undefined elements that are not considered elsewhere; the most important of which is did you enjoy your visit to the pub?
Obviously not all these criteria are followed to the letter, neither does every branch apply them all, but I would like to think my own branch makes a reasonable attempt to follow them as closely as possible.
Some might question the point of these Pub of the Year competitions, and others might even deride them for being divisive. It’s probably true that only a small percentage of pubs, within a given CAMRA branch area, ever get a look in, but if you look again at the above criteria, the things CAMRA is looking for in an ideal pub are both specific and quite exacting. The positive benefits derived from these awards outweigh the negatives by a large margin, so I do not see Pub of the Year disappearing any time soon, no matter which way CAMRA’s “Revitalisation Campaign” takes the organisation.