I was in London,
last Monday evening, for the British Guild of Beer Writers’ Summer Party. This
is an annual event which takes place on the evening before the opening day of
the Great British Beer Festival. I haven’t been to every party, since joining
the Guild in 2015, but of the three events I have attended, this one was by far
and away the best.
This might be because I now know a lot more Guild members,
than I did when I was just a “newbie,” but I think this year’s venue, along
with the beers and food we all enjoyed, was every bit as important.
The venue was the London Fields Brewery Arches, at Helmsley
Place, just a five minute walk from London Fields Overground
station. The bar area, which occupies one of the railway arches, was just the
right size for the number of Guild members in attendance. There were three
London Fields beers on tap, along with an eclectic selection of bottles and
cans, all suitably chilled.
The courtyard outside, acted as an over-spill area, and
was also where the food was served. The weather too played its part in the
evening’s success, remaining dry, but not too hot. The culinary offering was
from local restaurant Al-Amin, and
consisted of a choice of chicken or vegetable curry, with rice, samosas and
onion bhajis.
The food was served roughly halfway through the evening, and
was the perfect accompaniment to the various beers. Prior to getting stuck into
the curry, there was a short speech from Guild Chairman, Pete Brown. Pete
thanked the generosity of our hosts at London Fields, along with all the other
brewers who had contributed towards the evening. There was also a special
thank-you to Ros Shiel, who is stepping down as Guild Secretary.
Apart from the London Fields beers, a number of both
national and international breweries were represented. These included Stiegl
from Austria,
Krombach and the recently re-vamped Hofmeister; both from Germany,
plus Curious Brew and West Berkshire Brewery from the UK.
There was also a sprinkling of cans from Mikkeller – the renowned Danish “gypsy” brewer, from Copenhagen, along with a
separate bar offering a range of beers from the United States, at the rear of
the arch – see below.
I won’t start “name-dropping” by listing the many well-known
beer writers and other luminaries who were at the party, although I will make
an exception for Peter – better known as Tandleman. It was good to catch up
with him as well as fellow blogger Ed Wray, but the surprise of the evening was
being tapped on the shoulder by “Beers I have known” Steve from Northern
Ireland.
I hadn’t seen him since 2015, when we both attended the European Beer Writers Conference in Brussels.
Steve said he would be looking after one of the American bars at GBBF, so I
said would pop over and say hello on Friday. He also mentioned he was instrumental
in obtaining some of the beers on offer at the party.
So what about the beers? There were three offerings from
hosts, London Fields – Pilsner (Broadway Boss), Pale Ale (Hackney Hopster) and
a White IPA (3 Weiss Monkeys). They were keg, rather than cask, but were well
brewed and quite drinkable, but of the three, I much preferred the
Pale Ale.
The Mikkeller offering - Hair in the Mailbox, was an
interesting IPA and, believe it or not, my first ever Mikkeller beer! I missed
out on their Double Sour Cherry Organic Berliner – see the cans in the photo, but managed to sample Curious Session IPA: a triple hopped and rather distinctive
IPA, plus son Matthew’s favourite - Hofmeister Lager.
I had a chat with representatives from both Curious Brew and
Hofmeister, who were manning their respective stands. My discussion with the
lady from Curious Brew, centred on the company’s recently opened, state of the
art brewery at Ashford; the town where I grew up in and spent my formative
years. I also enquired about the possibility of a brewery visit.
Some of you might remember me writing about Curious
Brewing’s expansion plans, and it seems they are already coming to fruition.
Look around and you will see the increased availability of Curious brand beers,
and only today I noticed Tesco running a promotion on cans of Curious Brew
lager.
Distribution and availability was a topic I discussed and
with the two lads from Hofmeister. The company seem to be taking a more
cautious, step-by-step approach with their Hofmeister Helles, primarily because
they want to get things right. They are carefully vetting all new accounts to
ensure the beer will work in these outlets.
Hofmeister are doing this by focussing the bulk of their
marketing activity on experiential, face-to-face opportunities, where drinkers
get to taste in prospective pubs and bars. You can read more about this
strategy here, and also learn where exactly in Bavaria
the re-vamped brand is being brewed.
I left shortly after the official 9.30pm end of the party, but not before being invited by
a couple of Scottish members, to share part of a bottle of Heretic Evil Cousin.
This was a strong (8%), American Double IPA. It was a dangerous one to finish
on, as it didn’t drink like a beer of this strength.
I made my way back to London Fields station and whilst on
the platform got chatting to one of the most knowledgeable writers on Belgian
beer, and the author behind the current, and all previous editions of Good Beer
Guide Belgium. I said I wasn’t going to name-drop, but I’m sure many of you
will know who I am talking about.
We parted company at Liverpool
Street, from where I took the underground to Charing
Cross. Tuesday morning was a bit of a struggle, both getting up
and at work, but by lunchtime I felt sufficiently recovered. My colleagues knew
I’d been partying up in London the
night before, but cut me some slack, especially in view of my help with the
previous day’s audit. I still had a pile of work to catch up on, though!
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