Memminger Brewery, in the town of Memmingen in southern Bavaria. According to the blurb on the back of the bottle, "the beer is made using mountain water sourced from the Vilsalpsee and the Lechtaler Alps from the brewery's own well." It's a crisp, clean-tasting lager that's right up my street, and at just £1.41 for a 500ml bottle a real bargain as well.
Also available is Waitrose Czech Pilsner. another 5.0% beer, this time produced at the Herold Brewery
at Breznice Castle in Bohemia. Brewed from locally grown barley malted
within the castle walls, and bittered with Saaz hops. The beer itself
is deep golden in colour, much darker than the German version above,
pleasantly hoppy and full flavoured. Again the beer is priced at just £1.41.
I'm not certain whether these are introductory
prices or not, but at the moment they are too good to be missed. It
remains to be seen whether Waitrose will be adding other classic beer
styles to this line up; they have been selling an "own label" Bavarian Wheat Beer for
a number of years now, but it would be nice to see some Belgian beers
putting in an appearance, plus of course, how about some good
old-fashioned British ales?