Just over a month ago, veteran blogger The Pub Curmudgeon published a lengthy and well though out post about the “Revitalisation Project”which is being launched by Tim Page; CAMRA’s new CEO. The post has to date,
attracted 50 comments with views ranging from “Yes, CAMRA does need to take a
few steps back and look at itself closely”, to “CAMRA has had its day and is a
total irrelevance in today’ rapidly changing beer market.”
Of course there were lots of voices raised from the centre
ground as well, but having read and found myself agreeing with much of the
sentiment raised, I find myself increasingly questioning the relevance of CAMRA
to my life today.
I don’t want to go over the history of my involvement with
CAMRA over the past four decades; although I will nail my colours to the mast
and say that I have been a member of the Campaign since 1974, and an active
branch member since 1979. During those years I have seen CAMRA change from a
dynamic young person’s organisation to today’s collection of pensioners’
drinking clubs. Before anyone points the finger, I include myself in the later
group, even though I’m not yet officially retired!
Since its inception, CAMRA has changed from a high-profile,
self-publicising campaigning group of individuals, to a safe and staid
organisation of largely faceless lobbyists – albeit a highly successful one.
Along the way the campaign has become involved with all sorts of things which
weren’t in its original remit; including full pints, beer prices,
pub-preservation, licensing reform, publishing and, most controversially, a
drink made from fermented apple juice, which is completely unrelated to beer!
Strange brew! |
I realise it is regarded as heresy in many CAMRA circles to
even question such an association, but surely the time has come for the CAMRA off-shoot
APPLE to be spun off as a completely separate and autonomous organisation,
rather than one which leaches time, effort and funding from a campaign which
purports to promote our national drink, BEER!
I will await the findings of Tim Page’s “Revitalisation
Project” with interest, although I very much doubt it will propose anything as
radical as what I have suggested in the preceding paragraph. There are also
several other questions I would like to see answered, and many areas of concern which need to be addressed.
Curmudgeon’s excellent post, highlighted at the beginning of this article, puts forward some serious, in-depth suggestions as to which areas the
“Revitalisation Project” should be addressing. I certainly agree with most of what Mudge is proposing, but whether the great and the good within the CAMRA hierarchy will see things the same way, remains to be seen.
On the positive side CAMRA has definitely recognised it is at a crossroad, even if it remains uncertain as to which direction it should be taking. I too, feel much the same way and with next year’s membership renewal fast approaching, and subscription rates being increased, do I cancel my long-standing direct debit or should I do nothing and let inertia take over so that my membership automatically renews for another year?
One thing I do look forward to is the quarterly Beer Magazine; a publication which is well worth reading from cover to cover, but apart from this, and branch socials (an activity I could still be involved in without being a CAMRA member), there is precious
little else within today's campaign which interests me. This leaves me with the following dilemma; should I remain a member and stay
inside the tent pissing out, or should I let my membership lapse and find myself on the outside pissing into the tent?
Before deciding one way or the other, I will wait and see what transpires over the coming year as, I suspect, will many other longstanding CAMRA members.
On the positive side CAMRA has definitely recognised it is at a crossroad, even if it remains uncertain as to which direction it should be taking. I too, feel much the same way and with next year’s membership renewal fast approaching, and subscription rates being increased, do I cancel my long-standing direct debit or should I do nothing and let inertia take over so that my membership automatically renews for another year?
I will almost certainly do the latter, as in many ways it
would be a crying shame to pour 40 years of CAMRA membership down the drain. However, on the other hand membership benefits, such as Wetherspoon’s vouchers and reduced admission to CAMRA beer festivals aren't sufficient incentive alone to keep me in the fold. For the record, I rarely use all my Spoon's vouchers and
this quarter, with just over three weeks left to run, I haven’t used a single one!
Before deciding one way or the other, I will wait and see what transpires over the coming year as, I suspect, will many other longstanding CAMRA members.
One final point, the irony of the word “Revitalisation” in
the title of the Chief Executive’s proposed project, will almost certainly be
lost on much of today’s CAMRA membership. It’s almost ancient history now, but
the “R” in the acronym “CAMRA”, originally stood for “Revitalisation”, back in
the day when CAMRA was the Campaign for the REVITALISATION of Ale!