Like most people I can’t resist a bargain, especially when
it’s a genuine one. It’s even better when the bargain involves beer and decent
beer at that, so what better than to stumble upon a slab of tinnies on sale at
Tesco, at a knockdown price.
I chanced upon this bargain last Saturday, at Tesco’s
Leybourne superstore, just off the M20 at Junction 4, when I discovered a 12
can pack of Brew Dog Lost Lager, retailing at just £5.85. The pack had been
reduced from £9.00, because two cans were missing.
There was no clue as to why the cans weren’t there, but
presumably the pack had taken a tumble rendering a couple of cans as unfit for
sale. Tesco must have then seen fit to reduce the pack, just to get it off their shelves.
The strange thing is the slab was already marked at a reduced
price, as Brew Dog’s website shows this 12 can pack retailing at £16. Ten cans for
just under six quid, certainly was a real bargain.
“Lost Lager” was launched with all the publicity and fanfare
we have come to expect from Brew Dog over the years. But putting the hype to
one side for a moment, the beer itself is rather good and very drinkable, so
much so that I find myself agreeing with
the company’s claim that “Lager is one hell of a beer if you make it right.”
Brew Dog’s description of the beer as a dry-hopped Pilsner
made with classic German Saphir hops, is spot on; as is the claim that “This is
lager like it was, like it should be, like it will be.” They’ve certainly gone
to town on the authenticity as, in addition to the Saphir hops, Lost Lager is
brewed using a Bavarian yeast, giving the beer a crisp clean taste, balanced
against distinctive citrus notes.
So for now, after a rather challenging week at work, I’m
going to chill-out, put my feet up and crack open a can or two of this rather
good, and amazingly cheap lager.
5 comments:
Hi Paul. BrewDog have changed their can designs and so most beers with old design are being reduced. That might explain the original lower price.
BrewDog seem to have had a series of attempts to create an everyday lager. A while back they had This.Is.Lager which didn't last. It was even on sale in Wetherspoon's for a while, but they removed it because it wasn't shifting and was turning stale.
Thanks Liam K. It seems there's nothing like a brand makeover to keep things fresh.
Mudge, now you mention it, I do remember This.Is.Lager, and seeing it on sale at Spoons. I think any new lager would struggle to sell there, when it's up against the well-known, big boys' brands.
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