This article is about pigeon-holing people; stereotyping
them if you like. This specific example looks at beer drinkers who, like people from so many other walks of life, are not
immune from society's compelling need to categorise them. I want to be a little more specific though and concentrate on
beer lovers, connoisseurs, aficionados or even beer geeks, even though I
distinctly dislike that last term.
I do not want to come across as a “beer snob” either, even
though I’m sure there are people out there who might label me as such, so
without further ado, let’s get stuck into the article.
I’ve a glut of beer at home, with quite a stash of numerous
bottles and cans waiting to be drunk. I’m partially to blame as I stocked up on
various cut-price offers in the run up to Christmas, so I’ve got tins of
Pilsner Urquell and Vocation Life & Death coming out my ears. I’ve also got
umpteen bottles of Fuller’s excellent London Porter – another beer that was on
offer, prior to Christmas.
Now I don’t drink anything near the amount of beer at home
than I might in a pub, so you could say I’ve been greedy, and that my eyes are
bigger than my belly. You’d be right, although given the reasonably long shelf
lives assigned to these beers, they won’t be going off any time soon. But
there’s another issue that has exacerbated the situation, as I’m about to relate.
People who know me appreciate that I’m a beer lover, but
that’s as far as it goes for most of them. The reason being that once they’ve “pigeon-holed”
me as such, that’s me ticked, but if they took the trouble to know me on a
slightly deeper level they would realise that being a beer lover, means so much
more than major brands, stocked by every supermarket, or gracing the bars of
pubs up and down the country.
Before going any further, my company’s QC department has a
tradition of buying Christmas gifts for each other. I’m not sure when tithes started, but it was in place when I took over
as department head and I saw no reason to discontinue it. We don’t go overboard
with the spending, but the presents are usually quite carefully targeted to
appeal to the person receiving them. This isn’t hard when one is probably
spending more time with work colleagues than with members of ones own family.
“Paul is a beer lover, so let’s get him a few special beers
for Christmas.” Fair enough, but what exactly is meant by the term “special
beers?” “Paul likes his ales,” is another remark I’ve heard, and in the past
this has sometimes been misinterpreted. To many people the word “ales”
signifies a beer that is a cut above the rest;
the rest of course being mass-marketed international brands of
industrial lager.
Consequently I have ended up receiving a motley collection
of so-called Premium Bottled Ales (PBA’s), as my Christmas present. It’s the
thought that counts and I don’t want to take anything away from the well-meaning,
but misguided intentions of colleagues or family members, but my heart has sunk
on seeing the likes of Old Speckled Hen, Bombardier, Greene King IPA or even
Doom Bar appearing under the Christmas tree.
I completely understand that in the eyes of non-beer
drinkers, or even main stream lager lovers, PBA’s are something different, perhaps
even mysterious, and therefore special. So with the assurance that Paul will
really enjoy these types of beers, that’s me well and truly “pigeon-holed.”
To be fair, most my departmental colleagues, as well as the
majority of family members now know I appreciate something far less
main-stream, and with a lot more character and provenance than a few tinnies of
Fosters or Carling, but I have had to be very careful so to not appear as ungrateful,
or to come across as patronising. Certainly the last thing I want is to come
across is as an arrogant beer snob.
What I have tried to do instead, is to drop subtle hints
that I really would prefer something a little more out of the ordinary and something
rather more off-piste. This has started to pay off, especially at work, as I
have been given selections of some quite rare Christmas Ales, some equally
interesting bottles from Harvey’s, (including gems such as Bonfire Boy, Porter
and Lewes Castle Brown Ale.) Last Christmas I even received an excellent
selection of craft cans from Beer Hawk.
So what about those heavily-promoted, ideal for Christmas,
bottled selection packs from Badger, Greene King and Marston’s that I received
back in December? Well as it’s the
thought that counts, I of course accept these gifts with gratitude and good
grace. And although I end up with a stash of beers I will slowly have to drink
my way through, it’s not all bad.
Being given beers which I wouldn’t normally buy does allow
the opportunity of sampling some of these mainstream brands, and reminding oneself just how boring many of
them are. Occasionally though, I end up eating my words as some of them are
surprisingly good.
One example is Badger Tanglefoot; this 5.0% bottled beer not only turning out much better than I thought it would be, but was also superior to the slightly weaker cask version. The same brewery’s Fursty Ferret, also turned out much better than anticipated.
There are other examples as well, but to sum up, a big
thank-you to everyone who has ever bought me beer for Christmas, birthday or
both. I really appreciate you doing this regardless of the type, brand or
provenance of the beer; it is all welcome.
If I come across as a grumpy, moaning and ungrateful git,
this is not deliberate, it’s just that I do have high expectations of what I am
looking for in a beer. Despite this streak of elitism though, your bottle of Tanglefoot or London Pride is no less
welcome than that special, barrel-aged, smoked, imperial porter, and probably a
lot more drinkable, so thank-you once more.
However, if you ever come to visit, and your not a beer connoisseur, don’t be surprised if I
offer you a Doom Bar, an Old Speckled Hen or a Spitfire!
4 comments:
I'll have the Doom Bar, decanted into a glass in a Proper Pub 😉
Doom Bar all gone, Martin, but I can offer you GK IPA or OSH - both packaged in regulation clear glass bottles.
Let me know your preference and I'll deliver a bottle to you, in person, on our visit to Burton.
Please don't.
But thanks for the kindly offer.
Martin, I still have a bottle of Three Legs Oatmeal Stout, that I picked up during our visit to their taproom, roughly a year ago. I can bring that along instead, if you prefer micro-murk to big-brewery swill!
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