Conference Agenda |
So a month on and what was the EBBC all about? That’s
probably a difficult question to answer in a few lines, as the truth is the
conference was a myriad of many different things. Leaving the important
business side of the event to one side for a moment, probably the biggest
single thing to come out of the weekend was the discovery (for me at least, and
I’m certain many others as well) of the strength of the emerging Irish Craft Beer Movement.
Whether this was by accident or design, or a combination of
both, the overwhelming message that came across was that good, and quite often
great, beer is alive and kicking in the island
of Ireland. We were treated to four
separate samplings of Irish Beer; five if you include Friday evening’s visit to
the Guinness Brewery at St James’ Gate. Basically we encompassed the entire
spectrum of beer in Ireland,
from the huge multi-national that dominates the domestic beer market, right
down to breweries which were just starting up. One doesn’t even yet have a
permanent home, but is turning out some superb beers by “cuckoo brewing” using
other people’s brewing plant.
The state of the Irish Craft Beer market is worthy of a post
of its own, and hopefully I’ll get round to writing about it whilst it’s still
relatively fresh in my head, but for now I’d like to return to describing what
the business side of the conference was all about.
A number of different and quite varied topics were
discussed, and there were several presentations. Some I found a lot more
interesting than others, but one thing they all had in common, and the once
common thread running through all of them, was that of beer. Following
registration on Friday lunchtime, the conference kicked off with an
introduction to Irish Craft Beer, before moving into the adjacent room set
aside for the conference proceedings.
Vanguard Beer Collective |
Historian, Declan Moore kicked off with his presentation entitled The History of Beer in Ireland. I must confess that despite spending time with Declan later that evening, and
finding him positively charming, I found the whole subject of Stone Age Brewing
somewhat of a turn-off. So much so that, quite shamefully, I nodded off! There
was just too much speculation and conjecture for my liking, and anyway the
whole thing was so far removed from brewing as we know it, as to be of virtually
no interest to me. (Sorry, Declan!)
Declan’s presentation was followed by the inter-linked
topics of Keg versus Cask and Bottle versus Can.
James Winans of the Vanguard Beer Collective and Brian Short from the Brown
Paper Bag Project presented the pros and cons of these four packaging methods. I
have already covered the Bottle versus Can debate, and whilst some interesting
points were raised in the other half of the debate, I don’t intend to cover
them here, as they are worthy of a separate post.
I said that there was a common “Beer Theme” running through
the various topics, but that wasn’t quite true, as the two presentations on
Saturday afternoon were about “How to Enhance Your Blog”, and “Supercharging
Your Blogging With WordPress.com”. Both presentations were of much interest to
me, and from a practical point of view, were by far the most useful of all the
topics covered.
Cindy Molchany, from
conference organisers, Zephyr Adventures, kicked off the first presentation
with some really useful tips and advice about how to get one’s blog across to a
wider audience. She also emphasised the importance of a strategy and covered
how to add to its appeal, thereby attracting more interest, and more followers.
I won’t go into detail here, but suffice to say I came away with lots of useful
ideas and suggestions of how to improve both my blog and my online presence. So
thanks, Cindy.
We were then treated
to a real cool Californian dude representing Auttomatic – the company behind
WordPress.com. My own blog is hosted by Blogger – Google’s own free blogging
software. Now I know quite a few Bloggers who have switched from Blogger to
WordPress, so I was keen to discover the pros and cons of both systems.
Derek Springer (with the hat) from WordPress.com |
Derek Springer, an
accomplished home brewer, beer expert and programmer from Auttomatic, was very
much in his element, and gave an excellent talk about how
WordPress operates, explaining how the software has become the programme of
choice for many Bloggers. He explored in some depth the ways in which bloggers
can maximise the impact and reach of their posts, and like Cindy earlier,
presented us with lots of useful tips and ideas.
Probably the most bizarre session was the first one on the
Saturday morning. Billed as “The State of the Brewing Industry in Ireland”,
Dean McGuinness, Managing Director of Premier International Beers, kicked off
the day’s session with an insider’s look into the Irish Craft Beer Industry. Dean used examples from abroad, (primarily the
UK, but also, Germany – strangely enough), to illustrate his talk and
demonstrate how “craft brewing” had taken off overseas, and was now beginning
to establish a foothold in Ireland.
Chocolate Bock from Maisels |
Using the examples of Thwaites, Crafty Dan, and Black Sheep
from Britain, plus
Maisel & Friends from Bayreuth, Bavaria,
samples of beers from these breweries were passed around to further make the
point. If I told you this took place shortly after 10am when I was still recovering from the excesses of the
night before, you will understand why I gave all these interesting beers a
miss. The fact that that they were all strong beers, with the Black Sheep
Progress weighing in at 10.0%, and the Maisels at 7.5%, you’ll understand my
reluctance to start imbibing even more!
In some ways this was a pity, as the Black Sheep Progress
was a limited edition beer brewed to celebrate 20 years of brewing, whilst the
Maisels was a Chocolate Bock, (not sure if that’s strictly Reinheitsgebot?). Maisels
have also revived some classic German lager styles, under the Aktion banner. I
did, however, get to taste the Chocolate Bock later in the day.
The final presentation of the afternoon was all about "Video
on Your Beer Blog". We heard from two experts on how to incorporate videos into
your blog and how to promote those videos better. Tomasz Kopyra is a Polish beer blogger who
has successfully incorporated video into his blog and has 29,000 YouTube
subscribers, whilst Mhairi MacLeod is director at Lux,
Scotland’s only creative
agency dedicated to food and drink, who carved her career from beer blogging.
This was all new to me, but was a subject which left me with a lot of food for
thought.
There in a nutshell, is a very brief synopsis of what exactly
went on at the conference. Leaving aside the socialising, the beer sampling and
brewery visit for one moment, these presentation were invaluable lessons and
insight for anyone who wishes to improve, enhance and ultimately expand his or
her blog. These sessions alone made the EBBC 2014 well worth attending.