As I wrote a couple of years ago, November is
probably my least favourite month of the year. It’s something of a “nothing”
month, and whilst some would say it’s the herald of Christmas, and as
such gives people something to look forward to, it’s much too early for all
that. No doubt we’ll still have to suffer the over-blown wave of commercialism,
which kicked off as soon as the schools returned from their summer break.
Although the weather’s been relatively benign this past week
- unless you live in those parts of the country that have experienced
torrential rain and flooding, there’s still something about November which
makes people want to curl up in front of a nice warm fire and hibernate.
Following our short “mini-cruise,” last weekend, I returned
to work at the beginning of the week to find that orders have virtually dried
up. So after months of working flat out, we’re now scratching around looking
for things to do.
The reason for this fall off in orders is the majority of
our customers panicked at the thought of not one, but two potential “no deal”
Brexits. Not wishing to run out of product, they understandably overstocked,
and are now sitting on sufficient goods to see them through, well into the New Year.
The upside to this has been a chance to catch up with
certain tasks, which has been put to one side in the rush to meet these
artificial deadlines, as well as having a good clearout. Ironically, we’re
embarking on a major expansion project, having just taken on an adjacent unit,
so interesting times lie ahead.
The quietness at work has been mirrored on the beer front. I
unfortunately missed last Sunday’s visit to Westerham Brewery, organised by my local CAMRA branch, as Mrs
PBT’s and I were travelling back from Southampton at the
time. But on the plus side, I gather that Harvey’s
Old Ale has been spotted in a number of local pubs, so I must get out and track
down some of this delectable dark ale.
That’s about it for the time being, apart from slowly
replenishing my stocks of both bottled and canned beer for home consumption.
I’d deliberately allowed stocks to run down over the summer months, and with
foreign trips few and far between this year, there’s been little coming in from
overseas.
Canned beer seems very much in vogue at the moment, and I
picked up a couple of real bargains earlier today at our nearest Tesco store.
First and foremost amongst these have been 4-can packs of Life & Death IPA
from Vocation Brewery. This feisty US
style IPA slips down rather too well for a 6.5% ABV beer, but is proving itself
as one of the most enjoyable beers I have found in recent years. It is also
unfiltered and un-pasteurised and, according to the can, may contain sediment.
I’m not sure if this complies with CAMRA’s increasingly stretched
definition of “Real Ale” or not, but frankly I couldn’t care less. I do wonder
though whether by discounting some of their excellent beers in this fashion, this
Hebden Bridge
based brewery might be exposing themselves to cash flow problems, whilst at the
same time turning themselves into just another commodity brewer.
The same applies to the other beer I purchased this morning.
Six-pack 330ml cans of Pilsner Urquell, costing just £5 a pack at the
supermarket giant, also cheapens the brand. As a consumer, I’m not complaining,
and I’m certain that brand owner Asahi, can afford to discount in this manner,
from time to time.
Perhaps it’s time though for a major re-think of the whole
beer marketing game?