I have written before about the seemingly unstoppable rise
in the number of new breweries in the UK,
and how I consider that for some time, their numbers have reached a level which
is un-sustainable. I know I’m not alone in thinking this, but they keep on coming,
fuelled either by people “following their dream” or investors out to make a
quick buck in what they see as a still growing market.
If proof were needed that brewery numbers have increased
exponentially, I picked up a copy of the latest (Summer) edition of “Sussex
Drinker” last week, whilst attending a joint social at the Greyhound in
Charcott between my own CAMRA branch and a neighbouring one.
The Bru-News section, which gives updates on all current Sussex
brewers, now runs to eight pages, and lists 60 separate breweries. A few of
these are still in the “start-up” phase whilst, for various reasons, there is
no update on several others. One or two are reported as “not currently
brewing”, but the overall picture still remains one of un-fettered growth.
The main question to ask in relation to this is where does
their custom come from? How do they find outlets wanting to take their beer,
and if they do find places, does this involve elbowing another small brewer’s
beers off the bar? The overall picture in the on-trade looks less than rosy,
with pubs continuing to close, and whilst there are some well-publicised
re-openings (see this blog for examples), trying to find sales outlets for
these new brewers.
The appearance on the scene of micro-pubs, may have taken up
a little of the slack, but given their size and often limited opening times,
they are not proving to be the licensed trade’s salvation by any stretch of the
imagination. This still leaves a growing number of micro-breweries chasing a
dwindling number of pubs and bars, willing or able to take their beers. So what
can be done in order to avoid mass carnage on the UK
brewing front?
Having recently returned from a trip to Bamberg;
a city which is home to nine breweries, I could not fail to be amazed by the
variety of good beer available there, not just in Bamberg
itself, but in the surrounding towns and villages. For example, the small town
of Forchheim, which is a short
train ride from Bamberg, boasts
four breweries, each turning out a variety of different beers. So how is it
possible for a town of just 25,000 people, to support four breweries?
The answer lies in the history of this part of northern Bavaria,
which is known as Franconia (Franken in German).
Following the end of WWII, and the partition of Germany
into East and West, Franconia found itself relatively
isolated from its former neighbours by the Iron Curtain, which ran along its
northern and eastern flanks. This isolation allowed the region to plod along
slowly at its own pace, sticking with the traditional ways and methods which
had served it well for many decades.
Nowhere was this more apparent than in brewing, and here beers which have disappeared from other parts of Germany, can still be found; almost as if the whole region had been stuck in a time warp. Many villages in the area still boast their own brewery, and the majority of them are family-owned. They have been passed down through several generations to the present day, carrying on in much the same way as they have done since pre-industrial times.
Nowhere was this more apparent than in brewing, and here beers which have disappeared from other parts of Germany, can still be found; almost as if the whole region had been stuck in a time warp. Many villages in the area still boast their own brewery, and the majority of them are family-owned. They have been passed down through several generations to the present day, carrying on in much the same way as they have done since pre-industrial times.
I have been visiting Franconia on and
off for the past decade, so am quite familiar with the region, its pubs and its
beers. This interest was sparked after I picked up a copy of The Good Beer
Guide to Munich & Bavaria; a CAMRA publication, which appeared in 1994. It
was researched and written by former journalist, Graham Lees, who was one of
the four founder members of CAMRA.
Lees had produced the guide after spending several years
living and working in Munich during
the late 1980’s- early 1990’s. Given that Bavaria
is by far the largest of the German states, occupying a similar land area to
that of Scotland,
he obviously carried out an impressive amount of research, and the guide is
certainly no light-weight when it comes to recommending the best beers and the
best places in which to drink them.
When Graham was researching his book, Bavaria
boasted 750 breweries, which was a fifth of the world’s total at the time, so you
really have to take your hat off to the man. Considering its importance as
Bavaria’s capital, and the fact that Lees was living there, Munich gets a fair
mount of attention, but Lees does make special mention of Franconia which, at
the time contained over 450 breweries; not bad for an area the size of Wales!
In the introduction to the chapter on Franconia,
Lees opens with the statement, “For the beer enthusiast, Franconia
is close to Paradise – and fortunately not so
inaccessible.” He then goes on to describe a brewing culture which predates
industrial times in both scale and practice. He mentions villages, of no more
than 2,00 people, having two or even three breweries; many producing no more
than a few hundred barrels of beer a year, most intended for consumption in the
family run pub.
And here is the crux of the matter, and the key as to why
this rural, almost cottage industry has survived for so long. He elaborates by
describing how alongside the brewery and the pun, the family enterprise might
also include a small farm, a distillery producing Schnapps, a butcher’s shop,
or even a slaughterhouse. No single part of these family is profitable on its
own, but lumped together they combine to produce a reasonable income.
Bearing in mind when the book was written, the author says
that as we approach the 21st Century, Franconia
is gradually sliding into the 20th, placing much of this centuries
old way of life at risk. He warns that in the years leading up to the
publication of his guide, more than 50 breweries closed in Franconia,
taking with them some excellent beers.
Having read this you can perhaps understand as to why I was
first tempted to visit Franconia. I was not alone, as
the region is now a Mecca for
dozens of other beer enthusiasts including, in recent years, many Americans.
The latter group have particularly taken the area to heart, possibly because of
past military links. A large contingent of American forces was stationed in Bamberg,
in the years which followed the end of WWII, and then afterwards as a result of Cold War tensions. It is also
not uncommon to come across fellow beer enthusiasts from closer to home, when
visiting the local pubs
Nearly a quarter of a century after Graham Lees’s book
appeared, good beer is still widely available in Franconia, perhaps given a
welcome boost by the conditions described above. With the increase in “beer
tourism” many village pubs have branched out by offering accommodation, and
this obviously provides an additional and very welcome source of income.
If this model works in rural Franconia,
then why shouldn’t it in a county such as Sussex?
If small breweries can prosper in the
former, why can’t the same thing apply in the latter? The answer of course is
that most of the breweries in Franconia are well-established enterprises, which
often date back many years, whilst nearly all those in Sussex are relative
newcomers, devoid of the ties and the back-up which enable their Franconian
counterparts to not just survive, but also prosper.
In Britain
the traditions of close links with village life and the land have virtually
died out; even in rural areas. The disappearance of this way of life was not as
long ago as you might think, as just few generations ago it was not uncommon to
find the landlord of a rural pub either working on the land during the day, or
employed elsewhere, leaving his wife to run the pub during his absence. Several
of our now sadly vanished country breweries, started off in a similar fashion,
providing beer to thirty agricultural workers, and a handful of rural pubs. Ridley’s
and Rayment’s spring to mind, but I’m
sure there are quite a few others.
There is one area though where the new wave of UK
brewers could follow their much longer-established Franconian counterparts, and
that is in off sales at the brewery. It is quite common in Germany
to turn up at the brewery yard, and load up you car with a crate or two of bottles, to drink at home. I saw evidence of this, a couple of years ago, when I visited the small brewery of Kloster Mallersdorf, where the brewing is carried out by nuns, and last year I saw customers loading crates into the back of their cars at Spital Brauerei, in Regensburg.
This practice has also become increasingly popular in the US,
where there has been an unprecedented growth in small breweries. Filling up
your “Growler”, as portable and reusable containers for draught beer are called
on the other side of the Atlantic is a common occurrence
at many breweries, so this is another area where UK
breweries could capitalise on.
Quite a few of them have gone down this route and are
reaping the benefits. Locally Westerham and Rockin’ Robin, spring to mind, but
I’m certain there are many more. Selling your beers in Farm Shops is another source of income, and here breweries are mimicking their German counterparts. Five
litre mini-casks are also a good idea, and I have seen an increasing number of
local shops offering these.
Although Harvey's of Lewes and Fuller's of Chiswick, are long established breweries, both have impressive and well-stocked shops attached to their respective breweries. Fuller's have only recently re-opened their Chiswick shop, following an extensive re-fit. Fellow blogger BryanB, found "Growlers" being used this side of the Atlantic for draught takeouts, when he called in the other day, along with much more.
Although Harvey's of Lewes and Fuller's of Chiswick, are long established breweries, both have impressive and well-stocked shops attached to their respective breweries. Fuller's have only recently re-opened their Chiswick shop, following an extensive re-fit. Fellow blogger BryanB, found "Growlers" being used this side of the Atlantic for draught takeouts, when he called in the other day, along with much more.
Certainly these options are far better, and also far less
risky, than relying on the fickleness of a diminishing free-trade market. The
latter is increasingly accompanied by ruthless price-cutting, so if you have a
brewery shop, not only do you have a guaranteed outlet for your products and
somewhere to showcase them, but you will be able to charge a much more
realistic price for them.