A Kentish Christmas

I went for quality this Christmas rather than quantity; a conscious decision prompted by stocking up a month or two in advance with a variety of different bottles, as opposed to picking up a polypin from one of our many local breweries. My Christmas stash has been added to with various Christmas gifts from friends and family, (how well people seem to know me), so there’s no danger of running out of beer until well into the New Year.

Christmas Eve was quite subdued with just the one Pilsner Urquell, followed by a bottle of London Porter from Fullers. I didn’t start on the beer until fairly late in the day, as I was half expecting to have to drive to Sevenoaks to collect No. 1 son from work. Like the rest of the South East we’ve had some appalling weather in the run up to Christmas with storm force winds and torrential rain in the early hours of Christmas Eve morning. Fortunately there were no tiles missing off the roof the next morning and the fence panels all seemed intact as well, but I still ended up having to drive Matthew over to Sevenoaks as there were no trains running (a landslip, I believe).

Weaving my way around a number of fallen trees, I deposited him close to his workplace in Sevenoaks and then set off to drive into work myself. The roads were barely passable in places, with several inches of water running off across the carriage-way from the adjacent fields. In nearly eight years of working out at Chiddingstone Causeway I have never witnessed such bad conditions on the roads, or so much water!

Fortunately we finished at midday, so giving the offer of drinks at the local pub a miss, I set off for home. Luckily some of the waters had subsided, but driving conditions were still quite tricky and I was glad to reach home in one piece. It was then I received a phone call from my wife who had gone down to our local Sainsbury’s for some last minute shopping, only to find the waters starting to rise and flood the car park. I drove down and found her cursing at having ruined a pair of boots, but apart from that there was no real harm done.

Which is more than I can say for central Tonbridge, as throughout the afternoon and evening of Christmas Eve the waters in the Medway kept rising until the river burst its banks. Quite a few shops and businesses were flooded, including the Humphrey Bean, our local Wetherspoons. It could have been a lot worse, had it not been for the Flood Barrier an extensive earth embankment and set of sluice gates, downstream at Leigh, which is designed to hold back thousands of gallons of floodwater and then release it at a controlled rate. We live on a hill, so were unaffected, but my heart goes out to all those poor souls whose Christmas was ruined by the worst storm in over a decade.

The above events meant a fairly subdued Christmas Eve, but none of us minded as we were all quite tired, and  glad of the opportunity to take it easy and put our feet up. Christmas day was different of course, but even so it wasn’t until sitting down to Christmas dinner, just after 2pm, that I cracked open my first beer. Meantime Raspberry Wheat Beer, 5.0%, did what it said on the bottle and acted as the perfect aperitif, the slight tartness from the raspberries, and the wheat, serving to stimulate the palate, if that all doesn’t sound too pretentious.

Fuller’s 1845 was the perfect accompaniment to our roast turkey dinner, the combination of full-bodied malt and peppery, earthy hops complimented the meat and vegetables perfectly, as this 6.3% abv beer has done in previous years. When you know something works as well as this, why change it?  There may well be beers which will equally compliment the Christmas pudding, mince pies and brandy sauce that followed, but if there are I am not aware of them. Some decent coffee did the trick instead, and that was it for a while as we decided to leave the cheese and biscuits until later.

I wanted a palate cleanser after that little lot, and whilst a Pilsner Urquell would have fitted the bill, I wanted to keep a bottle or two back of this beer. Instead I opted for Brakspear’s Bitter 3.4%.  I can’t think of another beer which packs in so much flavour at such a modest strength. The beer formed the perfect late afternoon pick-me-up, after a large Christmas dinner and a surfeit of Christmas pudding and mince pies.

When we eventually felt like tackling the cheeses, much later in the evening, I again found the perfect beer to go with them in the form of Sharp’s Quadrapel Ale 10%.  This bottle from the brewery’s “Connoisseurs Choice” range was a 2011 vintage, being left over from last year’s Christmas stash. The extended maturation hadn’t harmed the beer, and it poured clear and well-conditioned, with a deep ruby colour, an alcoholic fruity aroma and a full, rich bitter-sweet taste. It was definitely a beer to savour, and it went really well with some strong, well-matured cheddar, plus a bit of Stilton. Full marks to head brewer, Stuart Howe for coming up with this one.

Boxing Day dawned clear and bright, so after breakfast I decided to don my coat and hat and head down into Tonbridge to see how the town had coped with the effects of the flooding. After a day and a half indoors, it was nice to get out in the fresh air. It was doubly nice to see the sun and to feel its welcoming warmth which, even at this time of year, was still discernible. The town hadn’t fared as badly as I thought, although certain car parks were still under water, and there were plenty of people about. Like me, I suspect they were taking the opportunity of walking off a little of the previous day’s excesses and just generally blowing a few cobwebs away.

Later in the day, around mid-afternoon, we sat down to some cold meats (turkey and ham), bubble and squeak plus a selection of pickles. I wasn’t quite sure which beer to choose to go with the food, so I plumped again for a bottle of 1845. Like on the previous day, this proved to be a wise choice; the strength and body of the beer standing up well against some extremely hot pickled onions and some pretty strong piccalilli.

I only had one further beer on Boxing Day, but it was large one and a strong one too. Meantime India Pale Ale 7.4% in a 750ml champagne-style bottle was just right for an evening’s leisurely drinking, being full-bodied with lots of chewy malt, expertly balanced with oodles of Fuggles and Golding hops. A tremendous beer which, despite its high strength, doesn’t taste at all cloying or too sweet.

So that’s the first three days of Christmas over, but I don’t return to work until the 2^nd January, which means that, including today, there are still six more days to go. I do need to get out of the house though, apart from just going shopping (like we did today); otherwise I’ll end up suffering from “cabin fever”! I did have some plans for the garden, but in view of the weather, and the absolutely saturated nature of the ground, they will have to be put on hold. The extreme damp conditions underfoot also rule out a walk to a nice country pub, although a trip by bus could be on the cards. It would be good to check up on some of our local pubs to find out what sort of Christmas they’ve been having, and what, if any, interesting beers they’ve got on.

Whatever the weather though, may I take this opportunity of saying that I hope everyone reading this has had a good Christmas, and to wish people all the best for the coming year.

Odd One Out?

An unlikely candidate for a source of hard to get bottled beers has emerged over the past couple of years in the form of the Oddbins chain of wine merchants. The group has been through some pretty turbulent times recently, and at one stage it even looked as it might have gone under. At its height the group operated 158 stores, but this has now been whittled down to just 37 outlets, one of which is in Tunbridge Wells, just up the hill from the station.

I called in the other evening, ostensibly to pick up a few bottles of Old Dairy Snow Top, the brewery’s excellent winter warmer. Unfortunately they had sold out, despite having just had a new delivery, but I was still able to peruse the fine selection of unusual bottles which line the shelves, and select something else to tickle my taste buds. As well as other Old Dairy beers, there are offerings from the likes of Celt Experience, Redchurch, Rocky Head, East London Brewery, London Fields, Moncada and Windsor & Eton.

I was on my way to a CAMRA social, so didn’t want too much extra weight to carry. In the end I picked up a Celt Experience Dark Age (Mild) 4.0%, a Shoreditch Blonde 4.5% from Redchurch Brewery plus a Rocky Head Pale Ale at 6.5%, and shall enjoy getting stuck into them over the Christmas period. In the meantime, why not take a look on the company’s website for details of their special offer, mixed cases of “Local Beers”.

A Slow Start to Christmas

This year’s West Kent CAMRA pre-Christmas social on Friday evening was a bit of a damp squib, certainly when compared to last year. Attendance at that event was well into double figures, whereas this year we didn’t even make a half dozen! A combination of members being away, illness (always a problem at this time of year), and people having to work late, all contributed to the low attendance, but those of us who did brave what became an increasingly windy evening, still had a good time.

For a variety of reasons I was late getting over to Tunbridge Wells myself, and then by the time I’d walked up to the pub hosting the event, the Royal Oak on Prospect Road, it was well after 9pm. I had expected the place to be packed, but instead there was plenty of room, and I found just three members sitting at a table to the rear of the pub. Two others had departed earlier, due to feeling under the weather, so after selecting my pint, the excellent American Pale Ale from Dark Star, I settled down to join them.

After the usual introductory pleasantries, I got stuck into the beer and joined in with the conversation. This touched on many topics; none of them Christmas related, with the most interesting being the thorny issue of Scottish independence. I don’t normally post about political issues on this blog, but as this is one which crosses party boundaries (apart from the SNP, of course); I feel it might be worthy of a small mention. The consensus of our small group was that if the Scots wish to vote for independence and a break up of the Union then so be it. We went further in agreeing that if the referendum was held in England, and asked English voters if they would like to break away from Scotland, the result would be a resounding YES!

Well that’s managed to alienate my Scottish readers, but nothing personal, as we also agreed that most Scots are too canny to be let themselves be swayed by Oily Al’s case for an independent Scotland, that would still keep the Pound Stirling as its currency and rely on the rest of the United kingdom for its defence.

Interesting times lie ahead for sure, but let’s get back to a subject both the English and the Scots can agree on, namely that of good beer. Alongside the Dark Star last night, the Oak also had Larkin’s Traditional, Harvey’s Sussex plus a rather strange choice in that of Cottage Porter. Now I’ve never been much of a fan of Cottage; a company who rank as one of the most prolific “badge-brewers”, churning out dozens of identi-kit beers every year, so I gave their Porter a miss. I’m glad I did as one of my friends had tried a pint before I arrived, and described it as thin and lacking in body. I also fancied something a bit stronger than Larkin’s Traditional. At just 3.4% abv, this beer may well be the ideal lunchtime pint but I wanted something a little stronger. My decision though to stick with the APA was thwarted when the cask ran out, so Harvey’s it had to be.

Harvey’s Sussex Best is always a reliable pint and last night proved no exception. I only had the one pint though, as two of our party left at around 10.30pm in order to catch their bus. My remaining companion and I decided a walk down the hill to the Bedford would be in order. I needed to head that way anyway, in order to catch the train home, whilst Tony I think just fancied going  for something a bit different.

The pub was heaving when we arrived, but we still managed to get a seat. The beer range wasn't quite as extensive as it usually is, but there was still a selection on which would put a lot of pubs to shame. Tony opted for Hog’s Back TEA, whilst I went for Pig & Porter Red Spider Rye (5.5%).  As its name suggests this beer is red in colour and is brewed using a portion of rye malt in the grist. It was also an intensely hopped beer. Pig & Porter brew using the kit and the premises of the former Royal Tunbridge Wells Brewing Co, which closed at the end of last year. They are a small scale brewing and event catering business, set up by a couple of friends to provide beer and food for the worthy citizens of Kent and East Sussex.

We only had the one beer at the Bedford, as I had no wish to miss the last train home. It wasn’t a bad end to the evening, but it was spoiled by one thing which I hope the management of the Bedford will take note of, if they happen to read this blog. THE MUSIC WAS TOO LOUD!! I don’t like having to shout to make myself heard above the din emanating from the pub’s sound system. It was exactly the same last year when we held our pre-Christmas social at the Bedford, and all who attended were in agreement over this. Contrary to the belief of some in the pub trade, loud music does NOT create “atmosphere” in a pub. It may give the impression that everyone is having a good time, but believe you me not being able to converse properly with one’s fellow drinkers is likely to drive decent trade away and attract the wrong type of clientele.

Footnote to the Bedford management:

I really like your pub and what you are doing in supporting local brewers. I also like your new policy of serving food, even though I haven’t tried any of it yet (very remiss of me, I know!). However, I do not enjoy having my ear drums blasted out, and having to shout in order to make myself heard whilst drinking in your pub, so please TURN THE VOLUME DOWN!

Getting in the Christmas Spirit

 We don’t do Christmas Ales properly in this country. I was prompted to write this post, after reading similar sentiments on the “One More Won’t Kill You – Beer Blog”. It really is the case that with one or two notable exceptions, we just can’t turn out anything decent for the festive season.

I have posted on this subject on at least two previous occasions, and I have to say that over the years my feelings on this matter haven’t improved; in fact if anything they’ve got worse! I haven’t seen this year’s selection from JDW yet, and have been unable to find it online either, but normally it acts as a good yardstick to the type of Christmas Ales the breweries are putting out.

More often than not many Christmas Ales turn out to be bog standard, uninspiring, malt-led, brownish bitters in the 4.0 – 5.0% strength bracket, with a daft Christmas sounding name. Name wise, there have been some awful puns in previous years, check out the Pump Clip Parade website for details of some of the worse ones, but I can also recall some pale beers in the past, masquerading under the Christmas banner.

So what do I look for in a Christmas beer? Well, a decent strength to start with; ideally something around 6.0% and certainly nothing below 5.0%! I also like my Christmas ale to be dark in colour (preferably darker than ruby), full-bodied and well-hopped. Other countries manage to deliver on this front, in particular Belgium with many breweries putting out seasonal stunners, whilst over in Bavaria many brewers produce strong, seasonal Weihnachtsbier, named after "Weihnachten" the German word for Christmas. These normally run in at anywhere between 6 and 8% abv, not quite as strong as the Belgian offerings, many of which get into double figures, but they are all good, full-bodied beers designed to keep out the cold.

Perhaps that’s the problem here in the UK, as we don’t get really cold winters, or if we do then the cold snap normally doesn’t last that long. Consequently, few beers come near the sorts of strengths common on the Continent, although Harvey’s Christmas Ale hits the spot for me at 7.5%. (It used to be 8.1%, but the brewery reduced its strength to bring it in just under the, high strength bracket, recently introduced as a knee-jerk reaction in response to super-strength lagers such as Carlsberg Special Brew, or Tennents Super.)

Harvey’s Christmas Ale was on sale at the Windmill last Sunday, and I enjoyed a glass of it at the end of my Christmas meal. It’s a perfectly balanced strong dark bitter-sweet ale, satisfying and warming, but obviously a beer to be treated with respect but, as I alluded to earlier, it’s rare to find a beer this strong in Britain, especially on draught.

I will of course be keeping an eye out to see what Wetherspoons come up with, but I’m not going to hold my breath. So far as my own selection of beers for Christmas is concerned, at the moment I haven’t actually got anything with the word “Christmas” in the name, but I have got quite a few strong bottles tucked away. Most are Belgian, including a whole case of St Bernardus Abt 12 (10%), but I’ve also got one or two surprises from the UK, including a bottle of Sharps Quadrapel (10%), left over from last Christmas and the Ampleforth Abbey Dubbel I mentioned in a previous post.

There is still time of course, for me to acquire the odd bottle or three of genuine Christmas ales, so if anyone would care to recommend some of the more readily available brands, then please let me know.

Countdown to Christmas

It’s been a weekend of unrepentant gluttony and over-indulgence, with two Christmas meals to get stuck into, but fortunately with a day off in between them both. Friday evening saw my wife and I attending my company’s Christmas party, whilst today (Sunday) it was West Kent CAMRA’s Christmas meal. The events were quite contrasting, but both were equally enjoyable in their own way.

Friday’s party was held at the Little Brown Jug, the local pub in the village where my firm is based. The Jug is a Greene King pub, leased out to a local chain called Whiting & Hammond, who run around half a dozen pubs in West Kent and East Sussex. It has a good reputation for food, even though the beer offerings are of less appeal to the typical beer enthusiast. In complete contrast, today’s meal was held at what has become one of the best pubs in the area, serving a wide range of locally brewed ales, in tastefully renovated surroundings, along with an equally good range of home-cooked food.

Around 50 of us attended Friday’s event, but the Jug is a pub which has been greatly extended over the years, and thus had no trouble in accommodating not just our group, but several others as well. The food, the service and the presentation were faultless, and even the beer, in the form of Larkins Traditional, was ok, but half-way through the meal I switched to wine anyway, so the limited beer selection did not pose a problem. Food wise I went for a non-traditional option in the form of fish stew and lobster bisque, which was excellent. (One can definitely have too much turkey at Christmas!). The wine, in the form of a full-bodied Spanish red, was also very good; too good in fact as my aching head testified the following morning!

Sunday’s meal took place at the Windmill, at Sevenoaks Weald, and was a complete contrast with six cask ales on offer. Four of them were local, plus two from further a field, and all were very reasonably priced. With the exception of the Larkins Traditional, which was replaced later on, I worked my way up through the gravities, starting with Dark Star Darkness and ending up on the superb 7.5% Christmas Ale from Harvey’s. In between I had Fife & Drum, a 3.8% golden ale from Musket Brewery, one of Kent’s newest micros, Trade Winds from Cairngorm Brewery and East Street Cream from RCH.

   

Food wise I again went for the non-traditional option, this time choosing the tasty and well-presented pork saltimbocca with potato rosti and creamed spinach. There were 16 of us in total, a number which filled the dining area at the far end of the pub virtually to capacity. All in all it was an excellent do; in fact one of the most enjoyable and best attended Christmas meals the branch has hosted over the years.

So after an indulgent weekend it’s back to work until Christmas Eve when the festivities, this time, kick off at home. My thanks go out to the management and staff at both the Little Brown Jug and the Windmill for looking after us so well over the last couple of days.

A Day at the Wells

The drinking scene in West Kent really seems to be looking up, and nowhere is this more the case than in Tunbridge Wells. Drinkers in the town are now almost spoilt for choice, with the recent opening of Fuggles Beer Café being the icing on the cake. I was in the town last Sunday, getting some of my Christmas shopping done, but also taking the time to check out a couple of the best local drinking establishments.

 

 First on the list was the Beer Seller; a recently opened speciality beer shop, situated on Mount Ephraim, a few doors away from the ever popular Sankey’s. A work colleague had recommended this place to me, and whilst the shop was a bit spartan inside, I was not disappointed by what I found. The Beer Seller does exactly what the name above the door says: it sells beer and nothing else. Bottled beers, rather than draught, with the majority coming from Belgium. There are also quite a few home-grown examples, alongside a few from North America and Germany. I treated myself to a small selection towards my Christmas stockpile - Rochefort 6, De Koninck and Silly Saison, all from Belgium, plus English speciality, Ampleforth Abbey Beer, a 7.0% Dubbel style beer from Little Valley Brewery of West Yorkshire, and made a promise to return, before heading down the hill back towards the town centre.

Fuggles was my next port of call as after buying some beer in bottles, I wanted some to drink there and then. The place was pleasantly busy without being totally crowded out. Alex the manager recognised me from my previous visit and, as on that occasion,, there were four cask ales on tap, plus ten keg ones. I opted for a tasting bat (three thirds of a pint) of the cask beers to start with, my selections being Burning Sky - Plateau, Harbour - Amber and Redwillow - Heartless Chocolate Stout. All three were good but I have to say the 3.5%  Plateau was outstanding. This is understandable as Burning Sky has been set up by former Dark Star brewer, Mark Tranter.

Afterwards I moved onto the Beavertown - Gamma Ray APA, a beer that I had seen on sale in bottled form, at the Beer Seller, a short while before. It was a tasty and well-hopped beer, not quite as good as the Plateau, but still eminently drinkable. I was surprised to see it looking quite cloudy, in the glass, thereby shattering my delusions that all keg beers are filtered! Before I left, Alex offered me a taste of the Alpha State Orange Zest IPA, a stunning, zesty IPA, brewed with Belgian yeast, which imparts a distinct taste to the beer.

Regrettably, or perhaps sensibly, I had to leave. There was only an hour remaining before the shops shut for the day, so I took my leave of Alex and Fuggles and headed for the shops. Purchases complete for the day I made my way back down towards the station, before calling in on the way to Tunbridge Wells’s premier alehouse, the Bedford. There were around 10 cask ales on tap, and like at Fuggles I decided to go for a tasting bat. The ones I chose were Isfield - Bitter, Langham - American Pale Ale and Late Knights - Old Red Eyes. All were good, but the one that really stood out was the Langham APA.

I met four friends in the pub; not all at once, but enough to extend my stay quite a bit longer than I intended. I had a couple more halves, but I can’t remember what they were. All in all it was a fruitful visit to Tunbridge Wells, both on the shopping and the beer sampling front. It’s just a shame there is nothing quite like these places in Tonbridge.

Iconic Brand to Ironic Bland

What does it take for a beer to change from being an “iconic brand” to an “ironic bland”? The transformation of a once great beer, full of flavour, character and highly sought after, into a pale shadow of its former self. A pastiche if you like?

The answer, in a lot of cases, seems to be an increase in the popularity, and availability of the beer. When this occurs there is often a temptation, on the part of the brand owners, to cut corners’ to rush things in order to keep up with demand. In addition there is often a temptation to “cash in” on the success of the brand, so much so that in many instances it is a case of “killing the goose that laid the golden egg”. However, despite numerous examples of this in the past, no lessons ever appear to be drawn.

This “selling of one’s soul”, does not appear to happen in other industries. Take fashion for instance. There is no evidence of iconic brands such as Versace, Gucci, Armani etc becoming devalued. If there was, then this would surely spell the end of these famous fashion houses, and yet in the world of brewing there are countless beers that were also regarded as  iconic brands, some even attracting cult followings which bordered on messianic. Many have disappeared completely, or are mere shadows of what they once were, so is this the ultimate price of success?

 Draught Bass is probably the beer which has suffered most in this respect. Once the yardstick against which other beers were measured, this iconic and world famous Burton Pale Ale, has suffered the indignation of no longer being brewed in the traditional Burton Union Sets. The brewery where it was once brewed has long been demolished. Its parent company is no longer involved in brewing, and the brand’s new owners have contracted out the production of this once great beer to a rival company!

Ruddles County, is another beer which has probably suffered an even worse fate than that of Draught Bass. Reduced in strength over the years, and shunted around a succession of different breweries as the brand changed hands between various national, and even international conglomerates, this beer is nothing like the rich, full-bodied, generously hopped ale I remember drinking back in the late 1970’s – early 1980’s.  A beer that was eagerly sought after by CAMRA devotees during the early days of the campaign, and one of the favourites of the “real ale revolution”, is now just another bland and emasculated Greene King brand. The Suffolk brewers have reduced the strength of the beer to just 4.3%, and changed the recipe in the process. Why then pretend that this is the same legendary beer that once came out of Rutland?

A similar iconic brand, of which I have personal experience, is Boddingtons Bitter. Back in 1973, upon hearing I’d been offered a place at Salford University, a school friend who knew a lot more about beer than I did at the time, told me to look out for Boddingtons. Once there, the beer took a bit of tracking down. The student union bar was jointly tied to Allied Breweries and Scottish & Newcastle, and most of the pubs surrounding the university sold only big brewery products, or were tied to Greenall Whitley (grotty Greenalls!) whose beers were, if anything, even worse!

My first experience of Boddingtons then came several weeks into my first term at Salford. A short distance to the south-west of the campus was a high-rise estate. There were several newly-built characterless pubs serving the estate, one of which belonged to Boddingtons. One night, mindful of what my school friend might say on my return to Kent, I decided to grab the bull by the horns and call in at this pub in order to sample some Boddingtons myself.

At first it seemed most of the customers were drinking lager so pale was the colour of the beer, but after ordering a pint of bitter, dispensed via a metered-electric pump, complete with bar-mounted glass cylinder, I realised this was the real thing. I had never seen a straw-coloured bitter before; nor had I tasted one that was so intensely bitter. However, I found it very much to my taste and over the next few months and years of my stay in Salford, made a point of seeking out Boddingtons pubs wherever possible.

The growing popularity of Boddingtons bitter during this time, led to expansion of the company’s Strangeways Brewery, and the expansion of the brand into the local free trade. For the time being at least, Boddingtons bitter remained a brand confined to Greater Manchester and the north-west, but things were to change quite dramatically over the coming decades. Before these changes took place though, rumblings of disquiet began to circulate amongst Boddingtons drinkers that the beer was losing some of its character. It was becoming less hoppy, and increasingly blander. Certainly when it was compared with Manchester rivals Joseph Holt & Co, whose beer was correctly described at the time as “uncompromisingly bitter”, Boddingtons increasingly failed to deliver.

This “dumbing down” of an iconic drink was happening as my time in Greater Manchester was coming to an end, and I was heading back south; initially to London and then shortly after back to Kent. It didn’t go un-noticed with me that Boddingtons had started to cut back on their range of beers, dropping one of the two milds they produced, along with their seasonal Strong Ale. The company also went on a mini-takeover spree, buying out, and later closing nearby neighbours Oldham Ales, followed by Liverpool’s most famous brewery – Higsons. Then in 1989 Boddingtons did the unthinkable by deciding to exit from brewing altogether and become purely a pub-owning company.

The Strangeways Brewery was bought by Whitbread, along with the brands, and Whitbread wasted no time into turning Boddingtons bitter into a national brand. Marketed as the “Cream of Manchester”, Boddingtons bitter spread like a plague across the land, but by now the brand had become so de-based that for me, and I’m sure many other beer lovers, it became a beer to avoid rather than embrace. Whitbread even went so far as to launch a “smooth-flow” version which must have been even worse, although I wasn’t foolhardy enough to try it!

So a once extremely good, iconic local beer became just another lacklustre national brand. I have already mentioned Draught Bass and Ruddles County as examples of the dumbing down, and indeed out and out bastardisation of a couple of once iconic beers, but this process continues un-abated within the brewing industry.

Seasoned observers will point to another iconic beer which appears to be suffering the same fate. Timothy Taylor’s Landlord was the stuff of legends. This classic Yorkshire brew started life as a bottled pale ale, and at one time was only available in draught (cask) form at one pub; the Hare & Hounds at Lane Ends, high in the hills over-looking the Yorkshire town of Hebden Bridge. I know this because back when I was a student, a group of us hired a mini-bus for the express purpose of visiting this pub, just so we could sample draught Landlord. The unspoilt pub, the scenery and the excellent beer were well worth the long drive over the Pennines from Salford and not long after, waking up to the fact they had a sure-fire winner on their hands, Taylor’s began increasing the availability of Landlord.

I can’t remember when exactly it started appearing in the free trade in this part of the country, but it must have been a couple of decades at least after my visit to the Hare & Hounds. The beer was a regular guest, and a favourite with customers, at our off-licence, between 2001 and 2006, and I always remember how lively this beer was when tapped and spiled. In recent years though, Landlord has definitely lost a lot of its complexity. It is still a very good beer, but I do feel the rush to make it much more widely available has resulted in a distinct loss of character, and that yet another iconic beer is heading in the same direction as some of the others I have mentioned.

Perhaps the journey from iconic brand to ironic bland is an inevitable one, and perhaps also the analogy with the fashion industry was not quite so far off the mark as I first thought. Leaving aside issues of cheapening the brand for one moment, the world of fashion has to be the ultimate example of style triumphing over substance. Isn’t this the same as what’s been happening in the world of beer?