After the shock news regarding the massive loss racked up by
last month’s
Great British Beer
Festival, and the rather
less shocking follow-up, that next year’s planned event, will not now be going
ahead, it’s time for more than a little soul-searching. That’s something to
leave to CAMRA’s national executive, their advisors and their accountants. What
follows instead is my own take, not so much on what might have gone wrong, but
on what I see as an undercurrent and change in public perception, which will almost
certainly mean that 2025’s festival, is the last of these “big ticket” events.
CAMRA as a campaigning organisation,
representing beer lovers, has been running festivals in praise of our national
drink, for the last half century. The honour of holding the first UK
beer festival, belongs to CAMRA’s Cambridge branch who, in July
1974, organised a four-day event at the city’s Corn Exchange. With 6,000
eager drinkers in attendance, the festival was a great success, and proved to
the sceptical big brewing concerns that cask ale (Real Ale), could be kept and
served in good condition at venues other than a pub.
Three months after the
Cambridge event,
Stafford &
Stone CAMRA branch, organised a similar festival of their own, and a year later
the first
Kent Beer Festival took place at
Canterbury's Dane John
Gardens. The event was held in a marquee and was organised by a lady called
Gill Keay (nee
Knight), who I first met a year earlier, when a
former school friend and I attended our first
CAMRA meeting at the
City
Arms, close to
Canterbury’s imposing cathedral. In an extraordinary
feat of endurance,
Gill went on to run a further
40 Kent Beer
Festivals, before finally stepping down for a well-deserved rest in
2014.
1975, saw
CAMRA holding its first national
beer festival, held at the old flower market in
London’s Covent Garden.
Billed as the
Covent
Garden Beer Exhibition, the event was a huge success, that helped
introduce the delights of cask beer to a much wider, and appreciative audience.
I attended the Friday lunchtime session with a friend from university, and we
were bowled over by the number of independent breweries with beer on sale at
the event. We returned the following evening, but with queues snaking right
around the outside of the building, we were unable to gain admittance.
Two years later, the
first "proper" Great British Beer Festival
was held at London’s Alexandra Palace. During the 1980’s the event moved around
a bit, with events taking place at Bingley Hall in
Birmingham, the
Queen's Hall in
Leeds, and the
Brighton Metropole. The latter venue
was handy for those of us living in
West Kent.
The festival returned to
London
in
1991, when the event was held at the
Dockland's Arena. This
was a short-lived concert, sports and exhibition centre on the
Isle of Dogs.
The venue was totally unsuitable for an event like
GBBF, and I remember
my friends and I coming away feeling very disappointed. (
CAMRA ought perhaps to
have remembered this disastrous flirtation with a modern exhibition centre,
even if it was over
30 years ago!)
Since then, and until this year, the festival
remained in the capital using both Earl’s Court and Olympia as its base.
The emphasis at those early
CAMRA festivals, was on
showcasing beers from the
171 remaining
independent brewers, in the
UK, most of
which were family-owned concerns. Whilst not all of these companies supplied
beers to
GBBF, many of them did, meaning that even four decades ago, there was plenty
of variety for all but the most fastidious of beer drinkers to chose from.
Where I think things started to go wrong was the unforeseen, but very welcome
appearance of a whole generation of new start-up breweries, bringing a variety
of different beers and different styles.
Today the number of active
breweries in the UK stands at 1641, a
decrease of 136 from the previous year, but still almost 10 times the total existing in 1975.
This increase is mirrored roughly, by the number of beers on sale at GBBF –
900, compared the 100 or so available to drinkers at the Covent Garden event. I
personally feel that 100 different beers are more than adequate, although I am
prepared to compromise slightly for a major event, such as GBBF. Unfortunately, that
figure is pure conjecture now, although I’m still convinced that 900 different
beers is way too many, in fact it’s pointless, as too much choice
is actually less choice.
By stocking such a crazy amount, festival organisers are adding to their
expenses unnecessarily and are running the risk of the event making a loss, as
witnessed last month.
Moving away from the UK and across the North Sea to Germany, and the granddaddy
of all beer festivals, Oktoberfest. This world-famous
event is over
200 years old, and is also very commercial, but you won’t
find hundreds of different beers on sale there. Instead, only six breweries are
allowed to sell the beers at the event, and then you will only find two or
three brews from each of these companies on sale. Only the six large breweries
that brew inside
Munich’s city limits are allowed to supply beer to the
Oktoberfest, and these concerns are
Augustinerbräu München, Hacker–Pschorr, Hofbräu,
Löwenbräu, Paulaner, and
Spaten-Franziskaner-Bräu.
Normally only one style of beer is served,
Festbier, a
strong, golden coloured, lager-style beer with an abv ranging from
5.9% -6.3%.
In these health-conscious times, a 0.5%, low alcohol,
Festbier is also normally
available.
Mrs PBT’s enjoyed a litre
(Maβ) of the latter, during our
2017,
family visit to
Oktoberfest. Some of the beer tents also stock a wheat, or
Weiβbier,
from one or more of the six breweries, permitted to supply the festival. You
are probably getting the picture by now, the most famous beer festival in the
world, only has a dozen or so different beers on sale, but what it lacks in
variety, it more than makes up for in the atmosphere, which is electric. people
from all over the world gather to celebrate and make new friends from diverse
backgrounds as they share a table in one of the massive beer tents.
The hearty
"Prost!" (cheers) echoing throughout
the grounds creates a sense of unity and celebration that is truly contagious. It’s
all very different from ticking off numerous half-pints’ produced by breweries you’ve
never heard of, and which after a while, all start to taste the same anyway. Of
course, people have fun at
GBBF, but it’s a lot more subdued, and ends to take place
amongst small groups, most of whom already know each other, and may even belong
to the same
CAMRA branch.
It’s doubtful that such
an approach would work in the
UK, but you could still have a slimmed down event
with say, five or six examples drawn from the myriad of different beer styles brewed
in
Britain, today. So why not start with mild (light & dark), bitter – both
ordinary & best, golden ale, pale ale, India Pale Ale, porter, stout, old ale,
barley wine, stock ale – the list goes on and the possibilities are endless. People
would come for the chance of meeting up with friends, mixed with the chance of sampling
the best that Britain’s brewing industry, with its long heritage, has to offer.
There would be no more furtive ticking of scruffily drawn up, hand written beer
lists, instead people would be there for the chance to enjoy beers in all its
styles and glories, whilst conversing and engaging with their fellow men and
women.
Proper food and decent entertainment would be provided, much
the same as at present, but whether such an event will ever take place now,
given the recent catastrophic failure of
GBBF 2025, is highly improbable.
Perhaps the way forward is in more local events, organised by individual
CAMRA
branches – assuming they’ve still got sufficient fit and able-bodied volunteers available
to staff the event. Alternatively, an event staged by a local pub is every bit
as enjoyable, as witnessed by the highly successful, twice-yearly festival,
hosted by the
Halfway House, at
Brenchley, whose laid-back event, I enjoyed
last
Bank Holiday weekend.
And for those who fancy something a little more livelier,
then why not plan a trip to
Munich’s Oktoberfest next year? There’s also
Annafest-
an outdoor event that takes place on a wooded hillside overlooking the small
Franconian
town of
Forchheim, situated roughly halfway between
Nuremberg and
Bamberg.
Alternatively, slightly earlier in the year, spend a few days at
Frankenfest,
another outdoor beer festival, this time held in the spacious moat of the
massive castle that dominates the skyline of the old city of
Nuremberg. There
are many more beers on sale there, than at the other two festivals, with
25
- 30 mainly local breweries exhibiting their wares, so this event is much
more like a
British beer festival, and with sensible,
half litre
measures, rather than unwieldy litre
Maβ Krugs, there’s something to keep the
"tickers" amongst us, happy as well.