Thursday, 7 May 2026

MS Ambassador - a few thoughts and observations

A month or so after returning from our Norwegian adventure, and its heavy seas, I realised that I hadn't written much about Ambience, the cruise ship we sailed on, or the cruise line, Ambassador, behind our voyage. Choosing this particular operation wasn't quite a spur of the moment decision, but it was strongly influenced by Mrs PBT's and I looking for a holiday that would provide a welcome break between Christmas and Easter, a period where it seems as though winter is never going to disappear and spring is never going come along. 

A voyage to the Norwegian Fjords seemed like a good idea, so we looked at cruises heading in that direction, with particular reference to our cruise-line of choice (up until that time at least), on Cunard. Unfortunately, the Cunard voyage to the Fjords that was our cruise of choice, was already fully booked - or at least with regard to the class of accommodation we wanted. That was when we decided to give Ambassador a try. 

A couple who we'd met on a previous cruise, and who Eileen had kept in touch with, had given a glowing report on this cruise line, so with nothing to lose I picked up the phone, and managed to book a 16 night cruise to the Norwegian Fjords. We secured a good deal, largely due to an early booking, and for allowing the cruise line to allocate our room, whilst remaining within a certain band of cabins. What was even better, was Ambience sailing from Tilbury, a port that is just 45 minute's drive from home, as opposed to two hours, plus to Southampton - home port for the majority of the major cruise lines.

So, what are Ambassador like to sail with? Well, they're obviously different from the likes of Cunard, but as far as service and food is concerned, both Eileen and I enjoyed the experience. What was particularly refreshing was the absence of the snobbery that is sometimes quite evident on board Cunard. In addition rooms are referred to as cabins, rather than the  pretentious "State Room" moniker, used by Cunard. The staff are friendly and hard working, a trait that applies to the vast majority of cruise ships. 

We discovered that on Ambience, our room steward worked as a waiter in the buffet, for the evening shift. This meant there was no evening "Turn Down", as found on Cunard, where the top sheet, your already made-up bed, is turned down in readiness for you to slide into, and there are no chocolates laid out on your pillow. The latter touch, in particular, is an unnecessary extravagance, and one that the customer ultimately ends up paying for. Cunard are almost certainly thinking along the same lines, and are rumoured to be dropping this practice.

I personally think that the cabins on Ambience are laid out far better than those on Cunard ships, with what in effect is a "walk-in" wardrobe area, that separates the bathroom area from the rest of the room. In addition, thanks to strategically-sited magnets, the cabin doors can be held open, when necessary, thereby making any deliveries to the room, much easier. A small point, perhaps, but when you witness the waiting staff on Cunard, struggling to hold the spring-loaded doors open with their feet, or even their backsides, whilst manoeuvring into the room with a tray loaded with your morning breakfast, this simple little trick makes life a lot easier for all concerned.

I'm going to gloss over the onboard entertainment, as this applies equally to Ambassador as well as Cunard, but basically I've never been a fan of "West End" style shows. Mrs PBT's is rather more ambivalent towards such presentations, but as she has an irrational fear of contracting something nasty in a crowded theatre - and that applies to being on dry land, as well as at sea, she is unlikely to drag me off to one of these shows. 

Lectures, and similar style presentations are a different beast, and we have both seen, and listened to some really good talks. Cunard have the edge over Ambassador, probably before they've got a lot more financial clout, and they also have the advantage of the talk/presentation being streamed, directly into passengers cabins. Guests can then either watch live, or play catch-up, at their leisure, later on. There is also live music, but many of the covers bands engaged to "entertain" passengers, leave much to be desired when it comes to raw talent.

Ambassador Cruise Line was established in 2021 by Christian Verhounig, who was the former CEO of Cruise & Maritime Voyages, a company which went into administration in 2020. Ambassador are a British cruise line, with their headquarters in Purfleet. The company launched with the purchase of its flagship MS Ambience in May 2021 and commenced sales to the public in the following month. Ambassador tailors towards premium-value no fly cruises which target the adult market, including over 50s. Ambience is one of the oldest cruise ships still operating, having started life as the Regal Princess, operated by Princess Cruises. The vessel was constructed at the Fincantieri shipyard in Monfalcone, Italy, and the elegant Italian design, is still evident in the ship today.

Despite the choppy seas, and stormy weather experienced on our recent voyage along the coast of northern Norway, Eileen and I enjoyed our time aboard the Ambience, so much so that we have booked a further cruise, but one that will be sailing much closer to home. The "Treasures of the British Isles", sets sail on the last day of August, and as its name suggests will be taking in ports right around these islands of ours. 

Principal ports of call will be Kirkwall in the Orkneys, Stornoway, in the Outer Hebrides, Belfast, Cobh (the port for Cork), and St Mary's in the Isles of Scilly. In some ways, the cruise mimics the voyage we undertook on Cunard's Queen Anne, just over a year ago, and it will be nice to revisit places like Stornoway and Cobh, that we visited on that voyage. But we'll be sailing on a smaller, and more personal ship, and a vessel that is more suited to berthing at some of the smaller ports around Britain and Ireland. 

Footnote: I received news today that our travel insurance will be compensating us financially, for being unable to call at Narvik,  the port we missed on the last leg of our recent Norwegian cruise. Whilst we were obviously disappointed at missing our stop at this important town, with its memories from World War II of resistance by Norwegian and British forces, against the German invaders, the money received will help erase those five days of being buffeted by some of the stormiest seas we have encountered over the past six nautical years afloat.

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