Sunday 21 January 2024

Gone for a Burton!

In a move that will cause dismay, sadness and possibly even anger amongst beer connoisseurs, brewing giant Carlsberg Marston’s Brewing Company - CMBC, have announced the retirement of the four remaining union sets at Marston’s Burton-on-Trent brewery. The reason behind this decision is the usual big-brewery excuse of cutting costs, although CMBC hide behind the claim that fermenting beer in the union sets is no longer viable. They argue that low volumes, caused by the decline in the UK cask market, means fermentation using the sets no longer makes economic sense, although they fail, dismally to explain why this should be.

The sets which constitute the Burton Union System, were first developed in the Victorian era, and were essentially a means of removing yeast from the beer, as the fermentation came to an end, and also a method of collecting it for use in subsequent brews. The system particularly suited the rather powdery yeast strains traditional in Burton on Trent, and because of the very clear beer it produced, it ended up being used by most of the breweries in the Burton area. The largest of the Burton Union Systems was at the Bass Brewery (sadly closed in 1982) which boasted 1,560 linked, 150-gallon oak casks, in double rows of 30, making 60 casks per set. Each set produced 200 barrels of beer at a time, and I was fortunate to witness the awe-inspiring sight of this system in action, during a visit I made to the Bass Brewery, in the late 1970’s.

The reason for the closure and destruction of this this system was one of cost-cutting – penny pinching by the company’s accountants, who held the simplistic belief that switching to more conventional fermentation methods, would have little or no effect on the finished product. Despite this argument being debunked by brewers and beer connoisseurs, Bass went ahead with the closure, leaving their Burton neighbours, Marston’s, as the last brewery in England to utilise this tried and tested method of fermentation.

At the time, Marston’s were proud to remain as the sole custodians of this unique system, and this pride was echoed in the company’s promotional material, at the time. Unfortunately, today’s Marston’s company bears little resemblance to the one that existed right up until the turn of the century, because in 1999, Marston, Thompson & Evershed Ltd, as it was then known, was taken over by West Midlands based, Wolverhampton & Dudley Breweries Ltd. Whilst the latter were certainly a major player in the region, with their Banks, and Hanson beers, Marston’s was the better-known brand – due to the company's large, tied-pub estate, which ranged from Hampshire in the south-east, to Cumbria in the north-west.The merged company became known as the Marston's Beer Company, but this is not the end of the story. 

Before continuing, it is worth taking a breath and stopping to look at the Burton Union System in detail, to find out what made it unique, and so successful when it came to the brewing of Burton pale ales. At the brewery, fermentation begins in conventional, rectangular fermenters and after two days the partially fermented wort is transferred into 24 interlinked, 150-gallon oak barrels, known as a Burton Union Set. This historic process invigorates the yeast, clarifies the beer, and leaves unwanted flavours and dead yeast cells behind.  The beer ferments in the sets for five further days, with the yeast bubbling for the initial two to three days through stainless steel “swan neck” pipes into a yeast trough above. This offers a protective blanket of CO2 for the beer, and at the end of the process, the yeast is collected to be used for other beers or sold for Marmite.

Given this, why would you want to even consider, scrapping this unique system? The answer lies in the corporate world of multi-national brewing, because in 2020, Marston's disposed of its brewing operations, selling the assets to a newly formed joint venture with the Danish Carlsberg Group to create the Carlsberg Marston's Brewing Company (CMBC). Marston's plc holds a 40% share in the new group, but there are no prizes for guessing that it is the producers of “probably the blandest lager in the world” who wear the trousers.

Since the merger, CMBC has closed the following local breweries that were part of the former Marston's Beer Company.  Jennings of Cockermouth (2022), Wychwood of Witney (2023) and Hampshire-based Ringwood (Jan 2024), blaming in all cases fierce competition and the need to cut costs. CAMRA National Chairman Nik Antona, said at the time, "CMBC’s proposal to close Wychwood brewery in Witney this November is the latest in a growing list of casualties at the hands of global brewers. It comes fresh off the heels of closing the Jennings brewery in Cumbria and selling off Ringwood brewery in Hampshire, and it is worrying to see the UK’s brewing heritage slowly erode. The diminishing consumer choice at the hands of the commercial giants is of great concern.”

When viewed against such a background, the scrapping of the Burton Union System comes as little surprise, especially given the reach of the multi-national Carlsberg Group. Currently, Pedigree destined for cask sale is fermented to completion in open fermenters, before being blended, prior to packaging, with beer brewed in the Union Sets. This practice will now cease, and conventional fermentation will be the order of the day. CMBC claim this will help ensure a high-quality cost product (whatever that means), while delivering improved sustainability and efficiency at the brewery, by reducing water and energy consumption. “Greenwashing” in other words!


The group’s director of brewing, Emma Gilleland went on to say that CMBC take great pride in the quality of their beers, and by moving cask Pedigree across to stainless steel fermenters, they will be able to deliver consistent, strong quality for their customers, going forwards.  Does that mean that Pedigree brewed in the Union Sets was of lower quality? Because that is what she appears to be hinting at.

The final piece of big-brewery, doublespeak is the statement, “We will invest in preserving two Union Sets which will remain at the brewery, so they can continue to be part of its future as enduring iconic symbols of British brewing.” In other words, these items will be on show as a museum piece, and nothing more than an empty, and rather cynical gesture to 150 years of brewing history at Burton – the former brewing capital of the world.  A Facebook page titled “Save the Burton Unions” has been formed, and already has attracted over 200 members. Its opening statement described the decision as a sad day for Burton, but the plan is to show Carlsberg Marston’s Brewing Company the strength of feeling in a considered and professional way.

 

9 comments:

retiredmartin said...

Pedigree volumes have really fallen dramatically, it's not a beer I see around the country except in the odd Marston family diner and then it's more likely Wainwright on pump.

If you read Discourse you'll note the disinterest in big brewery beers like Pedigree over many years, and most folk complaining about the end of the Unions won't have drank it recently.

I was a big Pedi fan getting into cask in the 90s and have had some excellent pints recently. Let's see what it tastes like later this year.

Stafford Paul said...

Soon the only beer circulating a bit like in the Burton Unions will be in West Yorkshire and the Edinburgh area !

Dave said...

I've not really understood the urge to buy something you soon dismantle. Removing competition? All their arguments seem to make the original purchase look like a foolish one.

retiredmartin said...

I've only just understood your point (about autovacs) reading it a second time, Stafford Paul. It'll be lost on the good folk on Discourse.

Evershed said...

If I may be allowed to offer an alternate view. It is terribly sad that this equipment is going but when all is said and done it is a collection of troughs, pipes, and stainless steel. It was always to be, once the Hurdle family, and subsequently the Thompson family, sold out to the bigger boys.

Pedigree is a former shadow of itself. The product sold in the tenancies of South Derbyshire and Staffordshire, in the 1980s was an absolute pleasure. Even then I was told it was not all brewed in Union sets. The product nowadays is one to be avoided as far as I am concerned. We may not have products like that anymore, but we do have the output of 2,000 breweries that have sprung up in the last twenty years. Is it not a case of being careful of what you wish for. The on-sales beer market is not finite.

It does seem odd that the beer connoisseurs should be lamenting this, but the fall off in the Pedigree itself does not get in look in. Couple of other points if I may
Rather than give CMBC a hard time on this maybe the connoisseurs ask about the future of their other cask brands, and their plans to maintain quality at the point of dispense. I would rather have good beer rather than ugly equipment.

I suppose when they build flats at Shobnall that equipment in an old Victorian Brewhouse will help command that premium price. CMBC have rationalised the smaller breweries, who said it stops here?, ultimately most of Burton may go? Maybe that’s where the attention should be, not the plant and machinery. The battle may be a bigger one.

Paul Bailey said...

I’m wondering whether CMBC’s long term intention is to drop Pedigree as a brand. Backing up what Martin has said, I can’t remember the last time I saw the cask version on sale, and yet at one time it was a beer worthy of its name. When I moved to Manchester, back in the mid 1970’s, Pedigree was definitely a go-to beer, and it was well worth seeking out the handful of Marston pubs in the area, just to enjoy a few pints of Pedi.

I didn’t get your to allusion to autovacs and the unions at first, Stafford Paul, so thanks Martin for enlightening us. However, I would still far rather any circulating to be carried out during the fermentation and maturation processes, than at the point of dispense.

You make some good points in your comments Evershed, the main one being the loss of interest in Pedigree by the brand owner, leading to the limited availability of Pedigree that we all noticed and commented on.

I’m not sure about “maintaining quality at the point of dispense” though, because if the quality isn’t there in the first place, you can’t put it back in afterwards, no matter how good your cellar skills, or your knowledge of beer.

Stafford Paul said...

"I’m wondering whether CMBC’s long term intention is to drop Pedigree as a brand". Maybe. I've probably had my last ever pint of Ringwood this lunchtime. Then there's Marstons Old Empire, Banks's Mild and several other low volume cask beers that'll undoubtedly be axed well before Pedigree.
Why did Carlsberg pay £273 million to "merge" with Marstons nearly four years ago ?
It was a bargain as Marstons needed the money ?
It gave them a 60% share in valuable plots of land in Ringwood, Witney, Cockermouth, Wolverhampton and Burton ?
It gave their Carlsberg fizz access to an additional two thousand pubs ?
Probably other reasons too.

Paul Bailey said...

Hi Paul, regrettably I feel that all these reasons are true, although it's sad that a brewery such as Carlsberg, that in its time has been a patron of both the arts and the sciences, and is held in such high esteem in its own country, should go out of its way to destroy the brewing heritage of another country.

Carlsberg did Tetley's, no favours at all when they took over the latter company in 1998, as they announced the closure of Tetley's Leeds brewery, just 10 years later. Although I was never a Tetley's fan, the beer enjoyed a very loyal following in its Yorkshire heartland, and also beyond the county as well. Carlsberg's standard Pilsner, brewed at just 3.4% in the UK, is blandness personified, and is definitely NOT the best lager in the world.

In short, Carlsberg isn't a nice company at all, but no doubt the usual apologists for big business will be claim otherwise, saying they have shareholders, and other investors to please. How about pleasing the customer for a change?

Stafford Paul said...

And it's no surprise that the Banks's Bitter I've known at 3.8% for over fifty years is "brewed at just 3.4%" now with of course no reduction in the price I pay for it.