|By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=1723636|
Industry insiders had been saying that supplies of the lager had dried up, and now the reasons behind this have become clear. The brand's owners, Asahi of Japan, have ended their joint venture agreement with Molson Coors, meaning the brand will no longer be available in the UK or Ireland.
Molson Coors brewed Grolsch at their Burton-on-Trent plant, but the brand has been passed from pillar to post in recent years, following various takeover and mergers within the industry. Grolsch became a part of the SABMiller group in March 2008, but following their merger with Anheuser-Busch InBev in 2016, the brand was spun-off to Asahi, along with other former SABMiller beer brands such as Peroni and Pilsner Urquell.
|By Ccyyrree - Own work, CC0, https://commons.wikimedia.org|
The Grolsch Brewery was founded in 1615 in the Dutch town of Groenlo, which at the time was known as Grolle. The name Grolsch, means “of Grolle.” At the time of its takeover in 2006, Grolsch was the second largest brewer in the Netherlands (after Heineken), with an annual production of 320 million litres.
To me, Grolsch always seemed one of those “other brands,” a second-division sort of beer, if you like; although to be fair I always found it pleasant enough to drink. When my wife and I had our off-licence, Grolsch was never a big seller, but it did attract a small band of devotees.
I am sorry in a way to see it go, but reading between the lines it has been elbowed off the shelf by larger and more “powerful” brands, backed up by the power of mass-advertising.
I expect home-brewers too, will be sorry to see it go, as will people like me who use the bottle for other purposes. The 1.5 litre bottle in the photo, is my 20p jar, which holds around £300 worth of coins, when full. It is now heading towards its second full load. I acquired it as a novelty, during my time at the off-licence.