An 11% abv Barrel Aged Imperial Stout, described as the UK’s
most expensive beer, was launched last week, selling for a staggering £1,000
per 330ml bottle. The brewery behind the beer, are Leeds-based Northern Monk Brewery.
What makes the beer unusual, if not unique, is the fact it
was brewed at the summit of Ben Nevis, the UK’s
highest mountain. Somewhat unimaginatively,
the beer is called “Ben Nevis,” and Northern Monk
believe it qualifies for the title of “highest altitude brew” in British
history.
Few would argue with that claim, but I’m sure many would ask
why did four members of Northern Monk’s staff, including founder, Russell
Bisset, hike all the way to the summit of the 4,000ft peak, carrying the 90 Kg of
equipment and ingredients necessary for this unique brew? The initial brewing stages of mashing and boiling were presumably performed
at high altitude, and the brew was then carried back down from the mountain, to
undergo primary fermentation.
The beer then underwent two months ageing in a whisky barrel, donated by the Ben Nevis Distillery in Fort William. As if all this was not enough, the beer includes ingredients foraged from the mountain, such as blaeberries (also known as bilberries) and "Dew of Ben Nevis" water, which is also used in the production of Ben Nevis Whisky.
The beer then underwent two months ageing in a whisky barrel, donated by the Ben Nevis Distillery in Fort William. As if all this was not enough, the beer includes ingredients foraged from the mountain, such as blaeberries (also known as bilberries) and "Dew of Ben Nevis" water, which is also used in the production of Ben Nevis Whisky.
Although there are only 50 bottles of this heavily hyped beer available, are there sufficient people, prepared to fork out a grand
each, for a small bottle of beer - BA Imperial Stout or not? Given the hype and all-round, one-upmanship
surrounding much of the craft-beer industry, there probably are enough people with more money than sense
beer connoisseurs, who will snap up this
limited edition brew; even at such a ludicrously inflated price!
None of this sells the beer for me, (certainly not at that price!), and where does this glorified PR stunt leave the ordinary drinker? Northern Monk brew a wide range of excellent beers, which are generally well-received by an increasingly discerning audience, so what were they trying to prove with this one?
The short answer is they were raising money for a charitable foundation, so as well as the opportunity of owning a unique and limited edition beer, there is an added incentive for anyone looking to make a purchase. All proceeds from the sale will be donated to the “For the North Foundation,” a grant scheme created by Northern Monk back in September, in support of projects that are “designed to benefit the North, its people and its communities.”
The first bottles of Ben Nevis beer
were auctioned off earlier this month, at an event held at Northern Monk's Manchester outlet. In keeping with their
monastic theme, the brewery refer to this taproom as the "Refractory," and have a similar establishment in Leeds. More than £7,000 was raised on the night ensuring funding for the
first project.
Northern Monk Founder, Russell Bisset, said: “This has been
a groundbreaking project to be a part of. "When we launched the For the
North Foundation, our intention was to create pieces of high-impact activity
that will raise awareness and encourage donations. Brewing the UK’s
highest altitude beer at the summit of Ben Nevis seemed
like a pretty good place to start!”
Make of this, what you will. Is this altruism of the highest order, is it just an over-blown publicity stunt, or is it something in between? One thing's for certain, even if I'd just won the lottery, I wouldn't be buying a bottle!
Make of this, what you will. Is this altruism of the highest order, is it just an over-blown publicity stunt, or is it something in between? One thing's for certain, even if I'd just won the lottery, I wouldn't be buying a bottle!