Back in
November 2015, I wrote
an article about the visit I made to the
St Sixtus Monastery at
Westvleteren in
West Flanders. St Sixtus Monastery is the smallest of
the
10 Trappist Monastery Breweries, with an output of just under 4,000
barrels, or 126,000 gallons, a year, but its beers are amongst the most sought
after.
I was in
Belgium
for the
2015 European Beer Bloggers Conference, but didn’t actually set foot
inside the abbey or even get much of a glimpse of the place. To say that the
monastery, hidden behind its high brick wall, is rather secretive would be an
understatement, but the world-class beers brewed by the monks can be enjoyed at
the modern and spacious café, located just across from the abbey.
The café is known as
In de Vrede, and not only can you drink the beer
by the glass there, but you can also buy limited quantities of bottles to take
home with you at the integral shop, (maximum of two six-packs per person).
Those wishing to buy more have to do so at the monastery gate, and that is a
much more fraught experience. Not only are you limited to just one case per
car, but your order must be reserved at least
60 days in advance.
You do this by calling the brewery over the
"beer phone";
a dedicated number which is supposed to put you through to the brewery, but
more often than not, it is impossible to get through. It is claimed that at peak times as many as
85,000 calls are made per hour, and it is reckoned that only around
200
callers get through during the two-to-three-hour window when orders may be
placed.
Determined drinkers do manage to place an order though as, on most afternoons, a line of cars
forms outside the monastery walls at a pick-up point for the latest coveted
batch. Drivers stay in their cars as staff check registration plates, load the
single crate and then take the credit card payments.
So why bother, and why all this secrecy and fuss? The answer lies in the
title of my
2015 post; “The Best Beer in the World?” Back in
2005, the
beer-information website
RateBeer.com
ranked
Westvleteren 12° as the
best beer in the world.
The monks at
Saint Sixtus who brew
this dark, quadrupel-style beer were not at all pleased by the ensuing
publicity, despite this award being an achievement that most brewers can only
dream of.
As you can imagine, a beer which few people had heard of suddenly rocketed
in popularity. One day, a few dozen people were drinking the beer; the next,
there was a huge line of cars queuing up at the abbey gate to buy it. Stories
began to appear about the abbey's stocks of
Westvleteren 12 starting to
run low, so to counter this situation the monks were forced to reduce the
amount of beer sold to each customer.
In a rare interview one of the brothers explained that the abbey had no
intention of increasing its production, despite the clear demand for the beer.
"We
make the beer to live”, he said,
“but we do not live for
beer.” . In other words, they brew beer only in sufficient quantities
to support themselves and their abbey, and are not in the business of brewing
beer in order to win awards, or to make money
Despite this reticence, things are about to change at
St Sixtus Abbey
because, in a bid to stop the thriving black market in this most sought after of
beers, the holy fathers have been forced to go digital. Because of its credence
and ranking amongst the top beers in the world,
Westvleteren 12, which has been
brewed since
1838, is a highly
sought after beer. The brothers sell a crate of
24 bottles for
£40 at the
brewery gate, and insist the beers should only be sold to private individuals
and not businesses.
In practice, this does not always happen, as despite the ban, it is possible to buy
Westvleteren 12, in a number of off-licences and bars in
Belgium, invariably at an inflated price.
For example, a bottle can sell in
Brussels
for about
£14, and reach up to
£40 in the
USA.
Its providence is increased by the
Trappist monks’ resolve to only brew as much
each year as they need to cover their annual costs.
Things came to a head last year, when a
Dutch supermarket chain placed
7,000
bottles on sale priced at
£9 a bottle. The chain received a stern rebuke from
the monks, although at the same time it prompted the holy fathers to abandon
their complicated phone ordering system, described above, in favour of an
online shop.
The
new system allows orders to be placed at anytime, and the software has been programmed to give first-time buyers
an advantage over regular customers. Every beer and every shopper will be given an
online code, which means customers can be linked to the beers they buy.
The
beers must still be picked up from the abbey, and no customer can return until
60 days after their last purchase. This ruling was also enforced under the old
system, as the monks demanded the registration number of their
visitors' cars.
Speaking about the new system to
Flemish broadcaster VRT, brother
Manu Van
Hecke, Abbot of St Sixtus Abbey said,
“We like to give as many people as
possible the opportunity to buy our beer at the right price.” He went on
to warn though that,
“Anyone who does not adhere to the sales rules and abuses the
system will be denied access to the web store."
The new system certainly seems a lot easier, although whether it can prevent
the black-market sales, feared by the monks, remains to be seen. I mentioned in
the
2015 article that a work colleague has a Belgian friend who visits England
quite regularly. In the past he has brought over various
Flemish beers for me,
so now, given the new digital system, I am tempted to order a case of
Westvleteren 12 and get him to deliver it next time he comes over.
Finally, I wish to express my solidarity with the monks of
St Sixtus
Monastery, along with my contempt for sites, such as
RateBeer, which created
this un-holy mess in the first place. They have turned the world of beer
drinking into little more than a glorified,
"list-ticking exercise",
rather than what it should be – the appreciation and enjoyment of
good beer.
No self-respecting
beer lover needs a ranking site to tell them what to
drink; especially as such a forum can be open to manipulation. Why not make
your own mind up? Don’t follow the crowd; do some proper research of your own.
Get out there and try these beers for yourself. Even better, try and visit some
of the places where they are produced, and experience how better these world
classic beers taste on their home turf.