CAMRA, the Campaign for Real Ale, has been described as "the
most successful consumer organisation in Europe". Since
its formation in 1971, CAMRA has not only saved traditional cask-conditioned
ale (Real Ale), from almost certain extinction, but has been responsible for
the establishment of hundreds of new breweries here in the UK, and a huge
explosion in the numbers of new and exciting beers that are available to
today’s drinkers.
This success has not been confined purely to these shores, as spurred on by, and in many cases in imitation of, the huge rise in interest in traditional beer styles, thousands of new breweries have commenced operation around the world, most noticeably in the United States. There are now in excess of two thousand craft breweries in America, and an unimaginable number of different beer styles and variations. A country once notorious for its bland, big brewery lagers, is now home to some of the most tasty, interesting and diverse types of beer anywhere on the planet.
The four young journalists, who, whilst on holiday in Ireland
back in 1971, set up the Campaign for the Revitalisation of Ale, as CAMRA was
then known, could not have dreamt their fledgling pressure-group would be so
successful; neither could they have imagined their efforts would have so much
impact. Today, some 43 years on, CAMRA is a highly professional consumer
organisation, with a paid staff, offices in St Albans
and nearly 160,000 members, and yet at a time when the campaign has never
looked so successful, just how relevant is the group today? Is CAMRA still fit
for purpose in today’s increasingly diverse brewing industry?
I ask that question because around five years ago, the
brewing industry in this country changed. The change happened imperceptibly at
first, but then slowly gathered momentum until today it is like a juggernaut,
almost out of control and who knows where it will take us next? I am talking of
course about “craft keg”, hipster bars, and a virtual explosion of different
tastes, ingredients, styles etc. In short it seems that in this short space of
time the whole world of brewing, pubs and beer appreciation in general has been
turned on its head.
Prior to this, virtually all the new concerns established in
the wake of the “real ale revolution” were breweries that offered a standard
range of several bitters, with perhaps a golden ale, complemented by a few
seasonal brews such as a porter or a strong ale. The beers would invariably be
cask-conditioned, and whilst some were stunningly good, many were shall we say
mediocre, or even on the borderline of being boring.
There were a few exceptions to this cask only rule, such as
Lovibonds and Meantime, but these companies were on the whole regarded as mavericks, particularly by the CAMRA
fraternity. However, things were about to change. I am not
intending to relate the rise from nowhere of "craft keg", as I don’t know enough
about the subject to do that. In addition there are others, far more qualified
than me to undertake such a task, but having said that I don’t think anyone in
the industry was quite prepared for what happened next, particularly in London.
There are now around 50 new-wave breweries in the capital, and the new ones
seem to be springing up all the time.
This explosion in breweries and beer styles, coupled with an
unfamiliar means of storage and dispense caught CAMRA off-guard, and there was
certainly a great deal of suspicion surrounding the latter on behalf of the
campaign. The very mention of the word “keg” was like a red rag to a bull, so
far as many die-hard CAMRA activists were concerned, and I must admit that even
a broadminded member such as myself, took a bit of convincing.
A letter in the current, (February) edition of the CAMRA
monthly newspaper, “What’s Brewing”, by the renowned and well-respected writer,
Tim Webb (he of Belgian Beer Guide fame, amongst several other fine publications) makes the
point that the world has moved on since the early days of CAMRA, and there are
now some very good beers which, whilst not falling within the campaign’s
definition of “real ale”, are still excellent beers in their own right.
I think this is something many of us have known for quite
some time; especially those of us who have travelled abroad and enjoyed the
beery delights of places such as Bavaria, Belgium, Bohemia and the United
States. It is also something known to anyone who enjoys a bottle or two of decent
beer. Yet again though, if the latter are not “bottle-conditioned” they will not
fit in with CAMRA’s strict definition of “real ale”, but I defy even the most
die-hard, died-in-the-wool CAMRA traditionalist to argue they do not taste as
good!
I am sure the majority of members feel the same too, and
yet, as Tim Webb points out in his letter, by using the term “Good Beer Guide”,
CAMRA has boxed itself into a corner, because only those pubs serving
cask-conditioned ale can be considered for the Good Beer Guide, and by
definition pubs or bars which don’t can be deemed as NOT selling “Good Beer”.
To be fair, CAMRA has recognised this paradox and taciturnly
admitted that there are many other forms and styles of beer, which are equally
as “good” even though they are not “cask-conditioned”. Over the past decade or
so the Campaign has published “Good Beer Guides” to Belgium,
the Czech Republic,
Germany and the
West Coast USA; and very good guides they are as well! More recently it has published
a guide to London pubs and bars,
many of which also serve “craft keg”, foreign ales and lagers along with other
“non-approved” beers. Des de Moor’s excellent “CAMRA Guide to London’s
Best Beer Pubs & Bars” is an essential companion on visits to the capital;
although the beer scene is changing and evolving so rapidly there that the
guide is in danger of fast becoming out of date.
So should CAMRA now stop concentrating solely on
cask-conditioned “real ale”, and embrace other styles? I’ve already
demonstrated that to a certain extent it has, but should it go further? Is
there a danger that in doing so the campaign loses its way, as after all
exactly what constitutes a “good beer” is open to interpretation and can be
somewhat subjective anyway. Answers on a postcard please. Alternatively just post them on this blog!
With acknowledgements to Curmudgeon who has written his own,
albeit short, post on this subject. His post though was primarily responsible
for me writing this one.
Personal Statement:
I have been a CAMRA member since the mis-1970’s, with an
un-broken subscription; as witnessed by a membership number in the low 3,000’s.
Over the years I have made many good friends through the campaign, have
visited numerous breweries and countless pubs. On top of that of course, I have
drunk and enjoyed an untold number of beers.
I have been actively involved with the campaign for many years, including over 25 years on the committee of my current local west Kent CAMRA branch, where I have served as secretary, chairman and Brewery Liaison Officer. These days I’m content just to go along to socials and other branch events, although I have recently taken the job of sourcing and ordering beer for our Spa Valley Beer Festival.