All change at Premier Inn, as Beefeater, Brewers Fayre and Table, Table bite the dust

Brewer’s Fayre, Beefeater, and several other Whitbread restaurant brands are all set to close permanently in early September, with final trading dates confirmed below. The following article gives a breakdown of the reasons behind the closure decision, along with a number of key dates.

Basically, Whitbread is shutting all of its stand-alone restaurant brands as part of a major restructuring affecting around 200 sites. The closures are part of a five-year strategy announced in April to save £250 million and cut around 3,800 jobs across the UK and Ireland. 

According to Whitbread, operating separate restaurant brands has become too costly, especially with rising business rates and national insurance.

It wants to focus on becoming a “pure-play hotel business” (whatever that means), where profit margins are higher.

The company plans to replace the restaurant chains with in-house Premier Inn restaurants, which it says are more efficient and popular with guests.

What’s closing — and when

A spokesperson explained, “This plan will transform Whitbread into a higher-margin, higher-returning pure-play hotel business.” The 89-strong Brewers Fayre chain will shut after dinner service on 7^th September, and the group has also confirmed the closure date for all its other restaurant brands. For those interested, the final trading dates for the other brands within the groups are as follows:

Beefeater (106 sites): Closes on 10^th September

Table Table, Bar + Block, Cookhouse + Pub (never heard of the last two) : Closing on 3^rd September

 What happens next?

Whitbread will continue expanding Premier Inns, where the current total of  86,600 rooms will increase to a target of  96,000 rooms by 2031.

The restaurant closures are part of this shift toward a hotel‑only model. Premier Inn isn’t just closing the restaurants and leaving empty spaces behind, as Whitbread has a very specific replacement strategy designed to streamline operations, cut costs, and boost hotel performance. Here’s exactly how they plan to replace the aforementioned outlets:

Every closed restaurant becomes an integrated Premier Inn dining space

Whitbread is moving away from stand-alone restaurant brands and replacing them with in‑house Premier Inn restaurants. These are simpler, standardised dining areas directly attached to or inside the hotel.

The idea is to create one unified food offering rather than running multiple separate brands with separate menus, staff structures, and supply chains.

The group is replacing the chains with restaurants inside Premier Inn hotels, which it said was more efficient and highly popular with hotel guests.

A single menu and service model across all sites

Instead of Brewers Fayre doing pub food, Beefeater doing grills, and Bar + Block doing steakhouse menus, Premier Inn will offer:

A single, consistent menu

Breakfast service (their biggest revenue driver)

A simplified lunch/dinner offering

Lower staffing requirements

Lower food waste and easier supply logistics. Uniformity that is a major part of the cost‑saving plan.

 Physical conversion of restaurant buildings

Most Brewers Fayre and Beefeater buildings sit next to Premier Inns. So as part of their long-term expansion aims, Whitbread plans to refit interiors to match Premier Inn’s dining style, and remove brand-specific décor and signage. 

It is also looking to reduce seating capacity to match hotel demand, and convert unused space into additional hotel rooms where possible. 

Staff consolidation

Rather than running two separate teams (hotel + restaurant), Premier Inn will operate with:

A single management structure

Cross-trained staff who can work in both hotel and dining areas. Reduced overall headcount (part of the 3,800 job cuts announced). 

Unsurprisingly, this is one of the biggest cost-saving elements. 

 

Why Premier Inn restaurants are more profitable

Whitbread’s own data shows:

Hotel guests overwhelmingly choose on-site dining.

Breakfast is the most profitable meal

Stand-alone restaurants rely heavily on local trade, which varies by region.

Running multiple brands increases overheads, so by switching to one internal brand, Whitbread expects higher margins and more predictable revenue.

Whitbread’s CEO summed up  the long-term vision:

“This plan will transform Whitbread into a higher-margin, higher-returning pure-play hotel business.”  In other words, they want Premier Inn to be, simpler, cheaper to run, more focused and more profitable. The restaurant closures are a major step toward that transformation.

The whole things makes sense, from a business point of view, and also from a catering point as well, but unfortunately there is a human cost – as there often is from any cost-cutting exercise.  Sadly, getting on for 4,000 jobs are likely to go over the course of this exercise.

The other point, which isn’t quite made clear, is will the restaurants sited within Premier Inns be open to customers who aren’t residing there, or will they be for the exclusive use of hotel guests?

From a personal perspective, the Bailey family have used Premier Inns quite a lot over the past few decades, even though Mrs PBT's is much more fan of the chain than I am. For the record, I much prefer an independently run establishment, whilst accepting that there is a slight risk of ending up, somewhere like Fawlty Towers. 

 

 It's also worth mentioning that there are good, and bad Premier Inns, as well, and we have come across several of these, over the years. However, being both a pub enthusiast, plus a beer and food lover I'm always going to be in favour, of a family owned hotel, rather than a nationally-owned chain, even though my wife would beg to differ!