Wednesday's announcement that the Campaign for Real Ale has been forced to cancel Britain’s biggest beer festival, will probably come as no surprise to those of us who have been watching the situation recently. The event has been culled as part of a cost cutting exercise needed to address budget shortfalls in CAMRA's finances. Consequently, next year’s Great British Beer Festival will be cancelled, along with its counterpart the National Winter Ales Festival.
The decision comes after this year's festival failed to attract sufficient visitors to cover the rising cost of accommodating the hundreds of volunteers who run the event, hiring the venue, and purchasing the beer. These expenses, along with those associated with running the Campaign itself, are responsible for this drastic decision. I say drastic, because the Great British Beer Festival is not only viewed as CAMRA’s flagship event, but also as an occasion that is eagerly looked forward to by the brewing industry as a whole.
The bad news was broken by CAMRA chairman, Ash Corbett Collins, and is seen as a response from an organisation embattled by rising costs and saddled with stagnant membership numbers. I’m rather surprised at the former, as in common with similar organisations, the campaign has switched to a largely digital platform, thereby saving costs on both printing and postage. So far as membership is concerned, CAMRA claims to have 145,000 paid up members, but given the advancing age of many of these, the situation is unlikely to get any better. CAMRA of course, is one of the most successful consumer organisations in the world, and in its fifty plus year history has been instrumental in saving the UK’s unique cask-conditioned ales from extinction. Allied with this, the campaign also helped the country’s independent brewing sector to survive and indeed thrive. CAMRA’s influence extends far beyond these shores and has inspired countries across the globe to embrace their own, small brewery sectors, and encourage their growth. This is policy is particularly recognisable in the United States, a country once dominated by a handful of global giants, churning out insipid national brands, but now home to a thriving and multi-faceted, home-grown brewing industry. Allied with this, has been a renewed interest in once, largely forgotten styles of beer, and an explosion of interest in all things beer related. CAMRA describes itself as a not-for-profit organisation and as many will know it was founded in 1971 by group of four journalists whilst on a drinking holiday in the Republic of Ireland.I don't intend going over CAMRA’s
history or indeed detailing
my involvement with it, but I was a member for the best part of 45 years, and
despite having let my membership lapse, I still have a soft spot for the
campaign and fond memories, of the four and a half decades when I was actually
involved with the organisation. This meant attending branch socials, surveying
pubs for inclusion in CAMRA’s Good Beer Guide, as well as the odd local publication.
I also helped out at local beer festivals, enjoyed brewery visits or trips to
towns with a good variety of characterful pubs, and I even edited a couple of
local branch magazines – a task that also involved drafting much of the copy!
"While I hoped I would never need to send this message, my number one priority is seeing our Campaign survive and thrive. Our 50 plus year history must be protected, and I am determined to see CAMRA continue for the next 50 years.”
“Doing nothing is not an option. If we do not act now, the stark reality is we will not exist in the future."
Footnote: Fellow blogger, and veteran GBBF staff member Tandleman, has more to say about what might have happened to make this year’s event such a financial train-wreck. He rightly points out that CAMRA, acted in good faith in relocating its flagship festival to Birmingham, and couldn’t have foreseen just how calamitous the move would be. Having been involved with similar large events in Manchester, he describes the thoughts that would have been going through the organiser’s heads, as they slowly realised the door numbers weren’t stacking up. An awful situation to be in, especially when on paper, at least, you appear to be doing everything right.