No tangled feet from Badger, following their eye-catching rebrand

Sometimes the old beers are the best, a strange comment possibly in these days of IPA’s Double and even Triple IPA’s, to say nothing of all the murk that’s on tap or on the shelves, at the moment. So, it’s good to see one of the remaining, independent, family brewers not particularly re-inventing themselves and going all-out for the citrus, hop-bomb market, but instead adopting an approach that is modern, contemporary and forward looking.

The brewery concerned is Dorset-based Hall & Woodhouse, better known today as Badger Brewery. Founded in 1777 on the banks of the River Stour at Blandford, Dorset, the company is rich in history, whilst its beers are full of character, and passionately made using the finest ingredients. After seven generations and almost two-and-a-half centuries later, the company is still independent and brewing some excellent beers, in a state-of-the-art, modern brewery that proudly alongside their old, Victorian brewery on the banks of the River Stour, in Blandford, Dorset.

I first became acquainted with Hall & Woodhouse, and Badger Ales, in the late 1970’s, and early 1980's when I was heavily involved with the Maidstone branch of the Campaign for Real Ale. In 1978 the branch held a rather large beer festival, at the hall, close to Maidstone’s Lock Meadow Market. This ambitious event featured beers from all over the south and south east, but back in the days before beer agencies, and beer exchanges, it was usually necessary to place orders with the brewery concerned, and then turn up a couple of weeks later, in person, to pick up the beer.

Prior to the festival, the branch made arrangements to collect all pre-ordered beer that couldn’t be delivered – the bulk of the beer order, basically. There was a budget for van hire, so all that was needed were volunteers to drive a van to each brewery, collect the beers, and then convey the precious casks back to Maidstone. A friend and I made two such trips, sharing the driving duties between us. One trip was to the Thames Valley, collecting casks from Brakspear’s at Henley-on Thames, and Wethered’s Brewery, at Marlow (both breweries are no longer with us). A few days later we headed into Dorset, picking up beer from Palmer’s at Bridport (a decent lunch at a Palmer’s pub, close to the brewery), before stopping off, on the drive back to Kent, at Blandford St Mary’s, to collect casks from Hall & Woodhouse.

We didn’t sample any Badger ales at the brewery - not that we we were offered any, because we were both driving, and also because we’d already enjoyed a couple of Palmer’s beers earlier in the day. Blandford seemed an attractive place though, and 17 years later, I found myself back in the town when Mrs PBT’s and I, along with son Matthew plus pet dog, rented a holiday cottage in a small village, close to the town. I’m not 100% certain which village it was, and I‘m not even sure it had a pub. I was a keen home-brewer back then – proper full-mash, whole hops, and all that, so I took a polypin of home-brew along with me.

One morning, on a trip into Blandford, we called in at the Hall & Woodhouse shop to pick up a few bottles, and whilst there enquired about a brewery visit.  We were told that whilst tours for individuals were not available, the company was hosting a tour the following evening, on behalf of a local company. The firm in question was Poole-based BDH (British Drug Houses) a famous and familiar name to anyone who has ever worked in a laboratory. There were a couple of tickets spare so Eileen and I, or just one of us was welcome to tag along.

Eileen had young master Matthew to look after, and wasn’t that interested in breweries anyway, so I went by myself, but as I had to drive into Blandford from our holiday cottage, it rather limited my post brewery-tour sampling.  It was still an interesting visit and hidden away somewhere at home, I’ve got photos of mash tuns, coppers, horizonal fermentation tanks, plus a few of the attractive 19^th Century brewery buildings themselves.

Today, a new state of the art brewery stands alongside the old brewery buildings, which now house the Brewery Tap and Shop. The new brewery is energy saving, more flexible, and much more cost-effective than the old, but nowhere near as attractive. Looking back briefly at the tour, the ticket price included a sit-down, cold buffet, plus plenty of samples. As I was driving, the staff kindly presented me with a selection of bottled beers, to drink later, at my leisure.

Further exposure to Badger Brewery came in the early 2000’s when Eileen and I were running our own, independent off-licence licence, selling a wide variety of both bottled and cask beers – the latter, filled into containers for customers to take away and drink at home. A few months after setting up the business, we came into contact with Badger directly, following their acquisition of Horsham brewer, King & Barnes, and its 55 tied houses. The takeover came about following an abortive bid by Shepherd Neame for K&B, when this fell through Hall & Woodhouse made a counterbid, which was accepted. Sadly, the Horsham Brewery was surplus to the new owner’s requirements and was closed in August 2000. A few of King & Barnes’s more popular beers were brewed at Blandford for a while but were eventually discontinued.

The acquisition gave Badger a foothold into Sussex and West Kent, that they didn’t have before, and locally this included the Hopbine at Petteridge and the Huntsman at Eridge, both of which were former K&B pubs. Seeing as their drays were now delivering into what, for them, was new territory, the company was keen to pick up additional business in the area. Consequently, they were happy to establish an account with our off-licence, so the Cask & Glass started stocking both bottled and cask beers from Badger.

Looking back, the K&B acquisition, probably wasn’t the wisest purchases for Badger to have made, as with very few (if any) tied Badger pubs in neighbouring Hampshire, delivering into Sussex, and Kent meant a lengthy a journey for their drays, through that county.  Consequently, they eventually disposed of both the Hopbine and the Huntsman. Badger cask beers are not often found in the local free trade either, so it is there that the Badger story might have ended for south-east residents like me, were it not for the much-maligned supermarket trade, and a rather clever re-brand.

Just over a year ago, Badger put out a press release under the banner of “Same beer, new bottles”, and it was the eye-catching nature of the bottles that did the trick for me. The brewery had obviously put a lot of work into re-branding their beers, and unlike others in the past – and present (Adnam’s for example), this one actually worked. All the new designs have clear tasting notes on the front and feature colours designed to stand out amongst the sea of brown bottles on supermarket shelves. Badger claim the new designs bring fun and clarity to beer drinkers, and this press release from the brewery explains the thinking behind these changes, far better than I could.

I’ve got our two most recent cruises to thank for re-uniting me with one particular Badger beer, and for making me appreciate what a fine beer it is. I’m talking about Tangle Foot, a 5.0% premium bitter, described today by the brewery as a “golden ale”, despite that term not being around in the 1980’s, when the beer was first developed. Along with other PBA’s (Premium Bottled Ales) from the likes of Adnam's, Charles Wells, Fuller’s, Marston’s St Austell, and Theakston’s, bottled Tangle Foot was readily available, not just in the Golden Lion pub, but in the numerous other bars and eateries onboard both Queen Victoria and Queen Anne.

I developed quite a taste for it, despite the bottles being chilled to a degree of two above freezing, and when I returned to the UK after the last cruise, noticed cans of Tangle Foot on sale at our local Tesco’s. The description “crisp and balanced, with a noble hop character” fits the beer perfectly, but what is more surprising is the use of the more traditional hop varieties, Challenger and Goldings, to give the beer a delicate floral aroma, set against a satisfying bitterness.

So, no "citrus bombs" here thankfully, and no peach of lychee aromas to distract the drinker from enjoyment of this well-balanced and refreshing, gold coloured beer. But when you’ve got 240 years of brewing experience behind you, with all the passion of an independent, family-owned brewery, what else can you expect?