Welcome to this article about Shepherd Neame; the third in this occasional series looking back at some of Britain’s family brewers. As the article is quite lengthy, I have divided it into two parts. The first part is the original article, which I wrote around 15 years ago. The second brings things up to date and looks at where Shepherd Neame are today, and what they represent to today’s generation of drinkers
Shepherd Neame are Britain's
oldest brewers, having brewed continuously on the same site since the year
1698. They are also Kent's
sole survivor amongst the established independent brewery companies and, since
the sad demise of Fremlins, are now regarded as the county's premier brewers. The
company is known affectionately amongst Kentish drinkers as "Shep's",
and that is how I shall refer to the brewery and their beers throughout this
article.
Over the years I have had something of a
love-hate relationship with Shepherd Neame. During the 1970’s and 1980’s it was
very much a love relationship, and although I would not quite describe my
relationship with the company today as one of hate, their beers certainly do
not count amongst my favourites- for reasons I will explain later.
I first became aware of
Shep's during my time in the lower sixth form at Ashford
Grammar School. Rock music was my
first love, followed closely by chasing after the opposite sex; but thanks to
the influence of two close friends, I learnt to appreciate a pint of beer and
started to enjoy visiting different pubs. The majority of the pubs in Ashford
at the time belonged to either Courage or Whitbread, and these were the pubs
which my friends and I tended to frequent. There were, however, a small number
belonging to Shepherd Neame, but we tended to avoid Shep's pubs because the
company's beers were widely regarded as "tasting like vinegar".
Just exactly how this
reputation had come about I am uncertain. I am also unsure whether or not it
was ever justified. What I do believe is that this reputation, amongst some of
my sixth form colleagues, had been acquired directly from their fathers, and
that they were merely reflecting the prejudices of an older generation. Sadly
though, myself and most of my friends went along with these misconceptions,
even to the point of turning our noses up on those occasions when were offered
a perfectly acceptable pint of Shep's.
Looking back I am
convinced that it was our immature taste buds that were at fault, as they were
unable to cope with Shep's extremely well-hopped and distinctive beers. It was
this that we were confusing this with vinegar. I am supported in this view by a
comment in Michael Dunn's excellent book "Local Brew" in which
he describes the company's Master Brew Bitter as "an exceedingly
well-hopped, dry and clean-tasting bitter with a very distinctive flavour - so
much so that there are many Kentish drinkers who will not drink it, presumably
because its magnificent bitter, hoppy tang contrasts with the blander bitters
in other local pubs".
I stated earlier that most
of my friends avoided Shep's pubs, but I did have one very good friend who not
only liked the company's beers, but who was also prepared to stick his neck out
and publicly proclaim his liking for Shepherd Neame. That he did this, despite
the ridicule and condemnation of his peers, says a lot for his character, but
in the end he was vindicated, as we shall shortly see.
In the months between
leaving school and going off to university, my friend and I spent many a summer evening visiting country pubs by
motorcycle.We also spent many a happy hour in the my friend's local, the Royal
Oak, Mersham. However, I am sorry to say that on
most of my visits there I drank Newcastle Brown Ale in preference to Shep's. By
virtue of a trading agreement, this legendary Geordie beer was sold in Shepherd
Neame pubs, but in half-pint bottles only. At a time when a pint of Shep's
bitter cost all of 12p, a half pint bottle of Newcastle Brown cost 12.5p,
making it twice as expensive.
This did not deter me
though, and indeed I went gaily off to university believing that "Newcy
Brown" was THE beer of the north! However during my first few weeks at Salford University
I was told by a number of older and undoubtedly wiser,
students that Newcastle Brown Ale was "chemical beer" which sent
people round the bend. I was even told that there was a ward in the Newcastle
Royal Infirmary populated solely by Newcastle Brown Ale addicts! Leaving aside
the fanciful nature of these stories, I started to become seriously interested
in Real Ale, developing a liking for the likes of Boddingtons, Robinsons and
Marstons, to name but a few.
When I returned to Kent,
at the end of my first year away, I decided that Shepherd Neame was the sort of
company I ought to be supporting, rather than deriding. One of my other
friends, who incidentally was instrumental in my joining CAMRA, had also come
to the same conclusion, after having been one of the company's sternest
critics. Consequently the Rose at Kennington, and the Golden Ball, just outside
the same suburb of Ashford became favourite watering holes, as did the Castle
and Victoria pubs in the town itself. When I renewed my acquaintance with my
other friend, the Royal Oak at
Mersham found itself back in favour, as did the Walnut Tree at Aldington. I acquired a liking for
Shep's which until the early 1990’s never failed. Back then, when it is on top
form, Shepherd Neame Master Brew Bitter was one of the country's finest and
most distinctive beers.
Apart from visits home
during the university vacations, it was to be several years before I had the
opportunity to sample Shep's again. After spending four years in Manchester,
I moved to Norbury in South London. This was a poor area
for pubs, with the notable exception of the Pied Bull on Streatham High Road.
This splendid Youngs pub was worth the twenty minutes walk, but there were
times when I fancied a change. A browse through “Real Beer in London”
showed that there was a Shepherd Neame pub close to Selhurst
Park station - a short train ride
away. The pub in question was called the Two Brewers, and whilst it was nothing
to write home about architecturally, it offered a friendly welcome, and also
served a good pint of Shep's.
I often travelled there,
by train, usually on a Saturday evening, including one memorable December 30th,
when the entire pub nearly got snowed in! After 18 months of living in London
I moved to Maidstone, where I had purchased my first
house. Thus after an absence of nearly six years, I had returned to live in Kent.
There was a Shep's pub within spitting distance of my new home, plus a further 8
pubs belonging to the brewery in Maidstone itself. The
Dog & Gun, being the nearest, quickly became my local, as well as
being one of my favourites, but I also
remember some good sessions spent in the Dragoon, the Greyhound, the Railway
Bell, the Rifle Volunteer and the Wheelers Arms. I had become actively involved
with the local branch of CAMRA, and it was in the company of various branch
members, as well as at branch meetings, that I became acquainted with the
aforementioned pubs.
It was around this time
that I developed a liking for Shep's Mild, a beer which, at the time, was still
widely available in cask-conditioned form. During the early 1980's, Shep's
introduced a new, premium strength bitter called Invicta. The beer was intended
as a replacement for their Best Bitter, a beer which was not a lot stronger
than Master Brew, and which was also not all that widely available.
Unfortunately, Invicta suffered from the same limited distribution as Best
Bitter, and was withdrawn after only a couple of years. This was a great shame,
as not only was it a fine beer in its own right, but it also fitted in well
with the brewery’s range of products. Not long afterwards, the mild was also
withdrawn in cask-conditioned form. To be fair to Shep's, sales of mild had been
declining for some years, although it must be said that the beer was still very
popular in East Kent.
So far as the bitter was
concerned, the all time, absolute best pint of Shep's available locally (or
indeed anywhere) was to be had at the Dog & Bear, Lenham. This picturesque
village is roughly halfway between Maidstone and
Ashford, and the Dog & Bear is a splendid old, former coaching inn
overlooking the village square. At the time I am referring to, the pub was
presided over by a very dour, yet characterful landlord known universally as
"Squirrel". I never did discover his real name, but no matter,
Squirrel's Master Brew Bitter was unsurpassed. Squirrel’s domain was the saloon
bar of the Dog & Bear, whilst his wife, Joyce, presided over the public
bar. The bars were even signed accordingly as "Squirrels Bar" and “Joyce’s
Bar”.
Although not revealing his
name, "Squirrel" did divulge his secret of keeping and serving such
an excellent pint of Shep's. However, this knowledge was not disseminated to me,
but rather to a fellow CAMRA member, who not only lived locally but who had
been using the Dog & Bear for many years. What Squirrel did was quite simply
to order sufficient beer in advance to enable casks to be kept in his cellar
for a minimum of two weeks, before tapping them. The result was an absolute
explosion of hoppiness, combined with an extremely well conditioned and matured
pint. It certainly ranks as being amongst the finest beer I have ever tasted.
Squirrel unfortunately,
was something of a dying breed, but a generation or so ago, the fact that beer
needs to condition properly, in the cask, for the requisite length of time was
well understood. A remark made in "Kent Pubs", (written by one
D.B. Tubbs and published in 1966), attributed to Mr Bob Harvey, landlord of the
now sadly closed, Woodman’s Arms, at Hassel Street, near Wye, sums this up
nicely. "The secret of keeping beer and ale, my lad, is to order it in
advance so it can lay for two weeks before you tap it". If only modern
landlords would adopt this practice, the beer drinker’s lot would be a much
happier (and hoppier) one!
Between the years 1980 and
1984, I visited upwards of a hundred Shepherd Neame pubs as a result of the
brewery's popular "Passport Scheme". However, what started as an
enjoyable jaunt round some of the company's more attractive pubs, developed
into something of an obsession. The trouble was that each year’s scheme was
more complex than the year before’s and this, coupled with the increase in size
of the company's tied estate, led to the passport scheme becoming more and more
arduous.
For the uninitiated, the
idea behind the scheme was to first obtain a "passport" from a Shep's
pub, and then to visit as many other Shep's pubs as possible in order to get
one's passport "stamped". Prizes, ranging from ties and T-shirts, through
to sweat shirts and tankards were awarded, depending on the number of stamps
obtained.
Each pub was issued with
its own unique rubber stamp and landlords were only supposed to stamp those
passports presented to them, and technically only those belonging to people who
were actually drinking the company's beer. Many a busy publican though was
tempted to hand over his stamp, to a visiting party of passport participants,
with the cry of "You'll have to stamp them yourselves." This
invariably led to a certain amount of cheating, as people ended up getting
passports belonging to friends who weren't even present, stamped. One landlord
famously declined to have anything to do with the scheme, and refused point
blank to stamp anyone's passport at all!
Another year saw the
brewery issuing stickers, but here again landlords often handed out whole
strips of them at a time, which led to people going around with
"swaps" in their pockets. I can remember almost cleaning up one
night, when my friend and I bumped into a group of fellow passport participants
from London. The amount of stickers
we exchanged that evening saved us a trip into the capital, and saved the
participants from London several
trips into Kent.
Towards the end of my
involvement with the scheme, my friends and I had adopted an approach which
involved us targeting a town, or indeed a whole group of towns with military
precision, with the aid of local A-Z maps. We took it in turns to drive as, for
obvious reasons, the driver was not allowed to drink. However, economic as well
as the time factor, necessitated us just having a half in each pub visited,
before rushing on to the next.
This was when I started to
become increasingly disillusioned with the scheme, as it became more and more
of a chore and less and less a pleasure. It must be said though that despite
taking me to some pretty horrendous pubs, the passport scheme did introduce me
to some superb ones as well. These were pubs which I would probably not have
visited under different circumstances, and for this I am indeed grateful.
In 1984 I moved to the
pleasant West Kent town of Tonbridge.
Unfortunately Shepherd Neame pubs were rather thin on the ground, or at least
they were a decade or so ago. However, the Foresters Arms, in Quarry Hill
served a very good pint of Master Brew, and for a while it became my local.
Four years later, Shep's
significantly increased their tied estate in West Kent,
following the sell off of a number of pubs by first Courage, and later
Whitbread. This has meant that the opportunities for me to enjoy the company’s
beers have dramatically improved. One such outlet, acquired from Whitbread,
offers Shepherd Neame ales direct from the cask; the Bush, Blackbird &
Thrush at East Peckham thereby carrying on the same tradition of offering gravity dispensed beers
as it did when it sold Fremlins Bitter some three or four years ago.
Another encouraging
development has been the increase in the range of cask beers produced by
Shepherd Neame. Alongside Master Brew Bitter and Best Bitter, many pubs now
offer Spitfire Ale. This beer was originally produced in 1990 to celebrate the
fiftieth anniversary of the Battle of Britain, with a donation to the RAF
Benevolent Fund being made, for every barrel sold. This premium strength 4.7%
ABV best bitter proved so popular with local drinkers that Shep's decided to
make it a permanent addition to their range, where it joined the 5.2% Bishops
Finger, introduced the previous year.
Bishop's Finger, known
colloquially, and somewhat crudely, as a "nun's delight" had been
available for many years as a bottled beer. It takes its name from the
old-fashioned signposts which were once common throughout Kent,
and is a strong, well-hopped, pale ale. Unfortunately not that many pubs seem
to stock it, which is a great shame as it is a fine drink indeed.
Of the pubs that do sell
Bishops Finger, many seem to replace it during the winter months with Original
Porter, which is another fairly recent addition to the Shepherd Neame
portfolio. The Porter is a strong, dark, full-bodied ale, again with an ABV of
5.2%. As its name suggests, the beer is brewed to an original recipe dating
from the last century. Included in the make-up is a small amount of liquorice
root. This gives the beer a very satisfying, almost medicinal taste, which is
just the ticket on a cold winter's night. Drinking in Shepherd Neame pubs has
thus acquired a far greater degree of interest than in times past.
It was during the early
1990’s though that Shep's seemed to be going through a bit of a rough patch, and
certainly the bitter seemed less distinctive than the Shep's I had been used to
drinking in my twenties and thirties. I later found out that the problems were
related to the twin strain of yeast used at the brewery. Apparently, one of the
two strains tended to become dominant over the other after a while, leading to
frequent re-culturing on behalf of the laboratory staff. The problem was solved
by selecting just one strain of yeast, resulting in a much more consistent
product.
Unfortunately the
consistent product seems to have become blander over time and although the
company’s beers are still well-hopped, the former pleasant “flowery” hoppiness
has been replaced by a much harsher and somewhat astringent bitterness that I
do not find particularly pleasant – and I am someone who really likes hoppy
beers! I am therefore convinced that the recipe has been “tweaked” over the
years and “dumbed-down” in order to make the beers appeal to a wider audience.
For this reason I tend to avoid Sheps’ pubs these days, preferring instead to
drink my favourite local beer – Harveys Sussex Best.
.