Without looking back through the archives, I’m not quite
sure which number we’ve reached in the occasional series that takes a look back
at the
Old Family Brewers of Britain, but I’m guessing the forthcoming article
is
No. 12. As with
Fremlin’s of Maidstone, East London brewers, Truman’s may
well have started as a family enterprise, but just over
200 years from the
founding of the latter company, it had grown to become the largest brewery in
the world.
Truman's Brewery had its roots in the east-end of London
and could trace its history back to the 17th Century. Established in
1666, as the Black Eagle Brewery, on a plot of land next to Brick Lane in
Spitalfields the company grew steadily under the management of Benjamin Truman.
During the 18th Century the company enjoyed a period of rapid
expansion, driven by an almost insatiable demand for the beer known as porter, and
become one of the largest brewers in London.
I am old enough to remember Truman’s Brewery, and first
became aware of the company and its beers, during a school trip to London, for a
visit to the Geological Museum in South Kensington. This would have been
sometime around 1972-73. Like many sixth formers, we thought we were terribly
grown up, so the idea of sneaking off for a pint or two seemed a good idea. Somewhere close to the museum, we found a pub and
it belonged to Truman’s. This was not a brewery I was familiar with at the time
because whilst the company owned many pubs in the capital, and also quite a few
in north Kent, there were no Truman’s pubs in the east of the county where I
grew up and went to school.
Although I can’t remember its name, I can still picture the
pub because it was cosy and comfortable. It was around this time that
Truman’s
re-branded themselves, dropping the historic
“Hanbury & Buxton” part of their title
and becoming plain
Truman’s. They also dropped the historic
Eagle logo, based
on the
Black Eagle Brewery. Instead, the company made great play of their year
of foundation, and
1666 appeared everywhere. Multi-coloured stripes appeared
right round the outside of many pubs, along with a new stylised logo which was
meant to represent a sheaf of barley.
For an impressionable teenager in love with modernity, this
was cool and obviously the way forward, so I was highly impressed with what I
found in this South Kensington pub. I liked the fact that it was carpeted
throughout, and the fact the carpet was embellished with the new-look Truman’s
logo. I also liked the fact that the pub was low-lit, in a fashionable and
modern sort of way. (I was only 17 at
the time!).
I mentioned earlier that
Truman beers were not available in
East Kent, but not long after that school trip, the company arrived in
Ashford
with a bang. The town was unfortunate to have been designated a London
“over-spill” town, and several new housing estates sprang up on the outskirts
of what had once been a very pleasant
Kentish market town. The largest of these estates was called
Stanhope, and
despite the best intentions of the town planners, it turned out to be a rather unpleasant
concrete jungle. Back in the
70’s, it was considered essential for estates like
these to have their own local pub; and this is where
Truman’s stepped in. A
brand-new pub called the
Ben Truman was constructed, right in the centre of the
estate; the idea being it would act like a hub and draw the community together,
In reality, it wasn’t exactly a place for the faint-hearted. The
Ben Truman has
subsequently been demolished and the estate largely re-built and re-modelled.
Returning to the
Truman’s story, the company continued to
grow into the
19th Century, as manifested by the expansion of the
brewery and the enlargement of the company’s pub estate, helped by the purchase
in
1873, of
Philips Brewery in
Burton. For a while,
Truman’s became the largest
brewery in the world, but as the
20th Century progressed,
Truman's
had to come to terms with the deprivations of two world wars, competition from cheap
imports and the consolidation, through mergers and takeovers, of some of the biggest
names in
British brewing.
The
1960's, in particular, proved to be very turbulent years
for the
British brewing industry, but sensing the mood, Truman’s restructured
the entire business, closed their
Burton brewery, rationalised their pub estate
and invested heavily in improving the
Brick Lane site. These measures had the
desired effect as profits grew by a third in the last four years of the decade,
and
Truman's emerged as the last major independent brewery left in the capital. This happy situation failed to continue into the next
decade, because in
1971 Truman's became the centre of a bidding war between
hotels group
Grand Metropolitan and
Watney Mann. Grand Metropolitan eventually
won and then immediately turned its attention to
Watney Mann. After taking over
Watney Mann, Grand Metropolitan merged the company with
Truman's, and from then
on, the company’s fortunes declined rapidly.
Grand Metropolitan made many changes to the company,
including amending the name to
Truman, creating a new brand, switching their
draught beer from cask to keg, and reformulating the beer recipes. These
decisions proved detrimental to the company, and when the pendulum swung back
the other way, in favour of
cask (Real Ale), with breweries falling over
themselves to either promote existing cask brands or bring back long dead ones,
Truman’s found themselves left behind.
Realising their mistakes, cask was gradually re-introduced, initially
with Truman Tap Bitter, dispensed by the controversial “County Air Pump”; a device
which came very close to splitting CAMRA. A few years later, Truman’s re-entered
the cask ale market properly, with a range of well-regarded cask beers, which
included a biter, best bitter, a strong ale and even a mild. To complete the
picture, the Truman’s Eagle also made a comeback. Unfortunately, it was too
little and too late, and despite the quality of the new cask beers, the damage
has already been done. Sadly, the closure of the brewery was announced in 1989.
In 2010, two beer enthusiasts James Morgan, and
Michael-George Hemus, purchased the Truman’s name from Scottish & Newcastle –
the owners of the brand at the time. They then began the lengthy and difficult undertaking
of re-establishing this highly respected London brewery. Unfortunately, despite
some early successes the process ran into difficulties, caused partly by the COVID
pandemic and subsequent lock-down. As far as I can make out, the undertaking is still
unfolding, but whatever the case, it remains outside the scope of this article,
particularly as we are looking at the original Truman Brewery, rather than its
modern-day successors. For the curious, this excellent article by Des de Moor,
contains all the gory details.