Is Untappd to blame?

Last Saturday afternoon, I visited a well-known local free house. The pub was quiet, although in mitigation it was the last weekend of the summer holidays, and the prelude to “back to school”, always a stressful time for parents with school age kids, teachers, and anyone else associated with the world of education. For those of us still gainfully employed, it would also mean that the stress-free and relaxed drive into work would be replaced by drivers jockeying for position at traffic lights and others pulling onto roundabouts without indicating. Worse still would be the school kids dashing out across the road, without looking, rather than walking the short distance along to a proper, traffic-light controlled, crossing.

Yes, welcome to the return of the dreaded "school run", where everyone’s in a tearing hurry, because they overslept, or their child was playing up. Fortunately, I only catch the morning rush hour, as my evening drive home takes place an hour or so after the afternoon session concludes. In addition, I only have three days of busy roads, and stressed-out drivers to contend with, so let’s return to the quiet pub I was referring to at the beginning.

It's a pub that offers a diverse range of unusual cask ales, sourced from a variety of different brewers, and sold at very reasonable prices. There is also an interesting range of keg beers, for those who prefer a bit more fizz with their beers. The pub has won numerous awards, mainly, but not exclusively, from CAMRA, and attracts beer connoisseurs from across a wide area. The pub has a lot going for it, but for some reason I seem to have been avoiding it, either sub-consciously, or possibly even consciously. After a lot of soul-searching, I realised that my main reason for swerving this otherwise excellent pub, is there is too much choice in respect of its beer range.

It’s that old paradox of more equalling less, and with such an extensive range of cask beers on offer, it was becoming increasingly difficult to select one I could enjoy, for its own sake, rather than being influenced by the novelty factor. It seemed that every time I reviewed the pub’s online beer list, I encountered numerous unfamiliar beers and also breweries. I used to pride myself on my knowledge of the UK’s breweries, but this is no longer the case due, to the massive increase in the number of new entrants to the scene, especially over the past couple of decades.

Then there’s the beers themselves, and with many produced by a “man in a shed” or a “woman in a lock-up” set up, the end result is often all too predictable. Many of these “home-brew on steroids” offerings can be unbalanced at best and of dubious quality, at worst, relying on an unusual name, or a colourful pump clip to catch the interest of the consumer. I realise this opinion might be at odds with that offered by CAMRA, but it’s one I stand by. Perhaps I am becoming more particular with age, (some would say, overtly fussy), but many newer breweries seem to be experimenting with styles, often at the expense of quality.

I appreciate that introducing new options can be a valuable marketing tool, for the brewery concerned, and can also attract trade for those pubs that like to offer something different. But when the different and the new start elbowing more established and well-liked brands off the bar, then it can be a step too far. Moreover, when pubs start overreaching themselves by featuring, exclusive, rare, or obscure beers, to the detriment of established and better-known offerings, then it’s definitely a step too far.

I’m going to leave it there for the moment, even though such pubs are a paradise for devotees of the beer ticking phenomenon that is Untappd. According to the Untappd app on my phone, I’ve been on the platform since June 2013, but despite this I’m still hovering below the magic 1,000 unique beers sampled – or ticked! The topic of Untappd merits its own dedicated blog post, which I intend to publish once my total reaches the milestone 1,000 ticks, or should that be “taps”?

Without saying too much about my Untappd experiences, I can reveal that I have sampled well over a thousand different beers, although not all of them were “tapped” at the time. There are a number of reasons for this, ranging from those I sampled before Untappd appeared on the scene, to the many where, for a variety of reasons, I was unable to score them. This was particularly the case in the early days when, unless I was able to establish a Wi-Fi connection, for my phone, I was unable to tick the beer(s) in real time. During those times, I visited quite a few different destinations, including Germany, Belgium, the Czech Republic, Austria and the USA. The phone package I had at the time, came with a very limited data allowance, which was soon eaten up, after just a few attempts at posting.

I must have sampled dozens of beers in those countries, but apart from photos, the odd paper list, plus my memory, of course, it would be extremely difficult to “tap” those beers retrospectively, even if the “rules” surrounding Untappd, allow such a thing.  It’s frustrating though, because many of those overseas ticks, were beers that were not only hard to come by at the time, but also beverages that I am unlikely to encounter again – even if it was possible to go back in time and retrace my footsteps.